Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and sentiment, locking data just 15 minutes after each ad aired, revealing which brands truly won the night. Hollywood’s Blockbuster Buzz Big-screen franchises stole the spotlight early. Mission: Impossible, Thunderbolts, and Lilo &...
Ad Breakthrough: Super Bowl Ads That Actually Resonated
Great Super Bowl ads don’t just reach—they resonate. It’s not about being the loudest or having the biggest celebrity in the Game. It’s about being unforgettable. MarketCast Brand Effect’s 19,000 person survey reveals the ads that cut through the noise and truly resonated with audiences. Check out the best of...
Super Bowl LIX’s Most Likeable Ads: Heart Over Hype
MarketCast’s Super Bowl LIX Most Liked ad rankings proved one thing: heart, storytelling, and Americana ruled the night—no A-list stars required. In fact, only three of our Top 10 Most Liked Ads starred major Hollywood talent. With over 19,000 Super Bowl viewers weighing in, through our MarketCast Brand Effect solution,...
Turning Gadget Obsession Into Brand Fandom
How does our obsession with gadgets show up as Brand Fandom, and which CE brands are innovating at the pace of consumer expectations?
Auto Ads Gen Z Actually Likes
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we’ve identified and broken down a handful of recent ads and campaigns that are successfully engaging Gen
Turning Retail Shopping into Longterm Fandom
Examining how some brands have tackled the “new normal” of customer behavior and expectations while reshaping the retail shopping experience under current, often challenging economic conditions.
Can Insurance Companies Build Brand Fandom?
Would it surprise you that the insurance industry spends over $10 billion annually on advertising? Of course not. But does this eye watering amount lead consumers to love insurance companies?
Automotive Report Pt. 3: Marketing Strategies the Gen Z Way
Despite Gen Z’s late entry into driving and vehicle ownership, the core building blocks of fandom aren’t too dissimilar to any generation before them. Our latest Automotive Fandom Report kicks the tires and gets under the hood of what matters most to Gen Z to understand the kind of buyer...
MarketCast and SBJ Reveal NFL’s Top Performing Sponsors
In MarketCast’s latest Sponsor Breakthrough study of NFL fans, iconic brands (and long-term sponsors), such as Gatorade, Pepsi, Bud Light, Verizon, and Visa, scored big as the most recognized sponsors for the 2023-24 season.
Automotive Fandom Report Pt. 1: Does Gen Z Want to Drive?
Automotive report analyzing Gen Z's thoughts on driving and owning a car and they’re in no rush to get behind the wheel.