MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one heavy hitting marketing executive, who we can’t name, put it: “Ad Effect Express is the best System 1 and System 2 ad testing platform...
Marriott’s Winning NFL Playbook
Discover how Marriott has strengthened its bond with NFL fans and stood out in a crowded sponsorship space.
Super Bowl LIX: Ad Messaging MVPs
When brands spend millions on a Super Bowl ad, making a splash is great—but ensuring audiences remember the message is even more critical. Standing out is one thing; cutting through the noise with a clear, lasting message is another. We surveyed 19,000 Super Bowl viewers to uncover which ads nailed...
Super Bowl LIX Social Winners
Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and sentiment, locking data just 15 minutes after each ad aired, revealing which brands truly won the night. Hollywood’s Blockbuster Buzz Big-screen franchises stole the spotlight early. Mission: Impossible, Thunderbolts, and Lilo &...
Ad Breakthrough: Super Bowl Ads That Actually Resonated
Great Super Bowl ads don’t just reach—they resonate. It’s not about being the loudest or having the biggest celebrity in the Game. It’s about being unforgettable. MarketCast Brand Effect’s 19,000 person survey reveals the ads that cut through the noise and truly resonated with audiences. Check out the best of...
Super Bowl LIX’s Most Likeable Ads: Heart Over Hype
MarketCast’s Super Bowl LIX Most Liked ad rankings proved one thing: heart, storytelling, and Americana ruled the night—no A-list stars required. In fact, only three of our Top 10 Most Liked Ads starred major Hollywood talent. With over 19,000 Super Bowl viewers weighing in, through our MarketCast Brand Effect solution,...
Valentine’s Day Ads That Broke Through (But Didn’t Break Hearts)
Check out the Valentine's Day campaigns from 2024 that audiences fell in love with using in-market measurement data from MarketCast Brand Effect.
The Super Bowl Ad Likeability Report
As we gear up for Super Bowl LIX, we took a look back at how the likeability for Big Game advertising has evolved over the years.
Super Bowl Ads Deserve Winning Measurement
Discover how MarketCast’s Super Bowl LIX Ad Impact Report delivers unparalleled insights into game-day ad performance.
AI Ads that Hit: Humor Wins, Homework Flops
We’re spotlighting top-performing ads from tech giants showcasing their AI-powered capabilities