When brands spend millions on a Super Bowl ad, making a splash is great—but ensuring audiences remember the message is even more critical. Standing out is one thing; cutting through the noise with a clear, lasting message is another.
We surveyed 19,000 Super Bowl viewers to uncover which ads nailed their messaging, effectively communicating their brand, product story or offer.
Poppi Put Soda on the Brain
Poppi’s “Soda Thoughts” made its better-for-you soda unforgettable, enlisting TikTok stars Alix Earle, Jake Shane, and Rob Rausch to drive home the message: ditch boring soda.
We’re Drinking on the Job with Liquid Death
Liquid Death’s “Safe for Work” used shock-factor humor—featuring professionals “drinking” at work—before the big reveal: it’s just water (and tea). The bold approach made their product crystal clear.
Doritos and Fetch Turned Viewers into Participants
Doritos revived its Crash the Super Bowl contest, with the winning ad, “Abduction,” leaning into slapstick comedy and strong branding. Meanwhile, Fetch got audiences involved with an interactive giveaway, proving a simple call-to-action can drive instant engagement.
Google & Salesforce Showed AI in the Wild
Google’s “Dream Job” took an emotional approach, showing AI’s everyday value as a dad preps for an interview while reflecting on fatherhood. Salesforce, on the other hand, used humor—Matthew McConaughey sprinting through an airport—to highlight its AI-powered Agent Force tool, making life (and travel) easier.
MarketCast’s Super Bowl Ad Report delivers the ad’s that resonate most with audiences, the most liked (and disliked,) and which brands create the most buzz on social media, and much more. Contact Us to learn more.