Valentine’s Day now celebrates all kinds of love, from family to friendships (hello, Galentine’s Day!) And just like the holiday, its advertising has evolved. But which ads won hearts last year?
Using data from MarketCast’s Brand Effect solution for measuring ad breakthrough, we’re breaking down the standout campaigns from 2024 that made audiences swoon.
It may come as no surprise that Valentine’s Day ads tend to resonate more with women than men. But the interesting part? Which ads actually break through with each group.
For both men and women, Lindt Chocolates‘ had the most memorable Valentine’s Day ad of 2024, delivering the highest ad breakthrough. Runner-up Etsy’s Valentine’s Day Sales Event scored the strongest Brand Linkage, thanks to its consistent branding throughout the spot.
Looking at jewelry brands, perhaps the most synonymous with Valentine’s Day, Kay Jewelers outperformed Jared in breakthrough among both men and women. While Jared’s ads were more memorable among men, they struggled with branding overall, leading to lower breakthrough across audiences.
With Valentine’s Day around the corner, are consumers falling in love with your advertising? Contact us to learn how MarketCast Brand Effect can help measure your ad’s effectiveness—and win hearts this season.