Seventeen years ago, Flo redefined insurance marketing, evolving into a cultural icon with her signature white apron, humor, and infectious energy. Since then, Progressive has expanded its cast — but which ones truly resonate? Last month, we analyzed insurance brand mascots from ads that aired between January 2024 and February...
The Super Bowl Ad Likeability Report
As we gear up for Super Bowl LIX, we took a look back at how the likeability for Big Game advertising has evolved over the years.