MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing an advertising strategy.
The Rise of the Music Docuseries
Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that last year could easily be considered the year of the music docuseries as streaming services poured millions of investment dollars into the genre. To get a better understanding of the docuseries landscape...
The MarketCast Winter Playlist
Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for the winter months.
MarketCast Sources of Joy 2021 Report
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their spirits during this challenging time.
How the NFL is Using Data Science to Change the Game
MarketCast partnered with Leaders Week London to host a session with the NFL focusing on how data science is transforming every angle of sports.
Halloween’s Streaming Wars
For many, Halloween isn’t a single day, it’s a season – starting when the clock strikes midnight on October 1st or as soon as the first fall chill hits the air. Since most of us can’t dress up for Halloween every day, the best way to celebrate the spooky season is to binge creepy content from our favorite streamers.
Movie Trailers: Fall Fan Faves
Fall Colors. Sweaters. Holidays. Few things represent late summer and fall more than curling up with a favorite streaming flick or heading to the movie theater to avoid holiday crowds, making sure to show up early to catch the newest trailers.
5 Ways to Better Target Audiences
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as it is for sports teams and superheroes.
The Impact of Athlete Activism on Sports Fans
As we approach this Summer’s Olympic Games in Tokyo, MarketCast’s recent study suggests fans across demographics are supportive of athletes standing up for social justice causes.
State of Live Music Fandom
MarketCast's latest study of live music fandom found nearly 70 percent of fans report they “can’t wait to attend live music again.”