The NBA Finals draws one of the most attentive audiences in American television. Fans are locked in. The energy is high. And for advertisers, that environment is a massive opportunity with engaged fans. See the full list of this year’s top breakthrough ads during the NBA Final game. The Contrast...
May’s Top Ads Reveal Three Questions Brands Should be Asking Themselves
America's 250th anniversary is five weeks away. The brands with the top ads for May understood that and are already ahead. May’s Breakthrough Ads tell a clear story. Across both Linear and CTV, the ads that performed strongest shared three structural characteristics. Understanding what actually drove the scores changes how...
Sponsors That Score: The Brands Winning Big with Sports Fans
Data from MarketCast's latest Sponsor Breakthrough Report shows that Budweiser/Bud Light's NFL partnership is the most recognized sponsor in sports.
Why We Changed Our Tagline
By Kerel Cooper, Chief Marketing Officer, MarketCast For years, marketers have had access to more data than ever before. Reach. Impressions. Frequency. Clicks. Conversions. The dashboards keep getting bigger, but one question remains surprisingly difficult to answer: Did we actually move people? At the end of the day, marketing isn't...
MarketCast Leaders Predict Cannes Lions 2026 Trends in Measurement, AI, and Effectiveness
With excitement building for Cannes Lions 2026, our leadership team is already busy forecasting the challenges, opportunities, and trends set to dominate conversations on the Croissette. Some of the topics they predict will be at the forefront of discussions include: The importance of proving advertising effectiveness and ROI in an...
April’s Top Performing Ads on Linear and CTV
April's top performing ads on linear and CTV had one thing in common: they knew exactly how their consumers felt. From Chevrolet's simple, made-in-America message to Stouffer's dinner-time pressure that every household recognizes, the creative that rose to the top this month was built around the instinct of meeting people...
In-Flight Campaign Optimization: Why the Same Problem Needs a Different Fix
Your campaign is underperforming. You can see it in the numbers. But can you see your path to in-flight campaign optimization? For most brands, the answer is no and that gap is costing them. Most measurement tools are built to tell you what happened, not what to do about it...
What March’s Top Ads Got Right
March 2026's top-performing ads, ranked by MarketCast Brand Effect across linear TV and CTV, weren't accidents. Many of the brands that scored highest this month executed against three clear principles: make people feel something, be honest about your limitations, and show up at exactly the right moment. See the full...
And the Award Goes to: The Top Performing Oscar Ads of 2026
This year's top performing Oscar ads proved that tying your brand to key cultural moments is a trophy-worthy strategy. Whether through direct ties like L'Oréal with its Devil Wears Prada ad, brands like Burger King riding the coattails of social media virality, or simply showing up at a culturally significant...
What the 2026 Winter Olympics Ads Taught Us About Brand Memorability
Athletes weren't the only winners at this year's Winter Olympics in Milan, Italy. MarketCast is spotlighting standout performers at the Games — brands that created Winter Olympics ads that not only won over consumers, but connected the dots from creative to brand memorability. The top 10 list welcomes repeat performers...