Sports
Sponsorship
Sports investments move consumers to action and drive brand visibility, but understanding sponsorship effectiveness across fragmented media, sponsorships, experiential, athletes, and hospitality has been a challenge until now.
MarketCast unifies measurement, enabling sports leagues, sponsors and media partners, to link exposures to outcomes and investment to success.
We track brand sponsorship performance.
Stop guessing.
Start winning the F1 Race.
Beat the Benchmarks
See how F1 awareness (30%) now rivals the NFL and NASCAR
Accelerate Authority
Discover how emerging brands use F1 to compress years of building credibility into a single season
The Red Bull Blueprint
Inside the model that made them the #1 recognized brand without a league sponsorship
Our study includes key insights from fans of major sports leagues and collegiate sports tournaments.
Insights
Gain insights on sponsorship effectiveness and brand awareness of official partners and their top competitors
Nuance
Understand category leadership, consideration, and positive opinions toward official partners
Branding
Identify the connection between brands and league sponsorship
Comparisons
See a key comparison of sponsor brands vs. other league brands and their competitive sets
Benchmark
Quantify what Good, Better, and Best look like in sports partnerships, including the halo effect one partner gains within another sports property
Start Tracking Success.
Identify which elements of your sponsorship are moving the needle and where value is being left on the table.
Book time with our team today!