The financial services landscape is shifting and the institutions that understand how affluent investors actually think, plan, and make decisions will be the ones that capture the next generation of wealth. MarketCast's State of the Investor report draws on two waves of 2025 data from 1,600+ affluent and high net...
MarketCast Sports Playbook for Brands
This new report draws on data from 13 major leagues, 19 years of sponsorship measurement, the World Cup, and six consecutive Super Bowls to give brands and marketers the benchmarks they need to evaluate sports investments on the metrics that actually drive business outcomes.
Built to Break Through Report
The conditions for advertising effectiveness are identifiable before the brief is written. MarketCast analyzed Brand Effect data across three tentpoles to show you how.
World Cup Opportunity Report
Get a data-driven look at the American soccer fan, what top sponsors are doing to drive measurable returns, and which opening weekend ads broke through — so you know exactly where your World Cup investment stands.