Holiday ads win on likeability, yet trail the all-ads norm on Memorability, Brand Linkage, and Ad Breakthrough. Use MarketCast’s Holiday Advertising Report to as a guide for your 2026 campaign and identify the signals that call for an adjustment while your ads are still running.
White Paper: State of the Investor
The financial services landscape is shifting and the institutions that understand how affluent investors actually think, plan, and make decisions will be the ones that capture the next generation of wealth. MarketCast's State of the Investor report draws on two waves of 2025 data from 1,600+ affluent and high net...
MarketCast Sports Playbook for Brands
This new report draws on data from 13 major leagues, 19 years of sponsorship measurement, the World Cup, and six consecutive Super Bowls to give brands and marketers the benchmarks they need to evaluate sports investments on the metrics that actually drive business outcomes.
Sports Playbook for Brands
This playbook maps what sports audiences actually respond to, what separates sponsorships that build brands from those that only buy placement, and what the creative data tells us about how to show up.
Built to Break Through Report
The conditions for advertising effectiveness are identifiable before the brief is written. MarketCast analyzed Brand Effect data across three tentpoles to show you how.
World Cup Opportunity Report
Get a data-driven look at the American soccer fan, what top sponsors are doing to drive measurable returns, and which opening weekend ads broke through — so you know exactly where your World Cup investment stands.