This year's top performing Oscar ads proved that tying your brand to key cultural moments is a trophy-worthy strategy. Whether through direct ties like L'Oréal with its Devil Wears Prada ad, brands like Burger King riding the coattails of social media virality, or simply showing up at a culturally significant...
What the 2026 Winter Olympics Ads Taught Us About Brand Memorability
Athletes weren't the only winners at this year's Winter Olympics in Milan, Italy. MarketCast is spotlighting standout performers at the Games — brands that created Winter Olympics ads that not only won over consumers, but connected the dots from creative to brand memorability. The top 10 list welcomes repeat performers...
Full-Funnel Campaign Optimization Shouldn’t Start After the Campaign Ends
Marketers often know when a campaign could perform better. The challenge is knowing what to change. Is the creative underperforming? Are the media placements wrong? Or was the creative flawed from the start? The reality is that most measurement approaches don't provide those answers. Seventy percent of marketers say they face moderate or...
How AI + Human Insight Are Powering a New Era of Advertising Intelligence
In a new MarTech Series interview, MarketCast’s Julian Highley reveals how blending human insight with data science is giving marketers the speed, clarity, and confidence to build lasting fandom.
MarketCast to Lead ARF Discussion on Turning Brand Passion into Powerful Advertising
At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic creator collaborations transform fandom into measurable brand performance.
Sponsors That Score: The Brands Winning Big with Sports Fans
Data from MarketCast's latest Sponsor Breakthrough Report shows that Budweiser/Bud Light's NFL partnership is the most recognized sponsor in sports.
Turning an AI Ad into an Olympic Contender
Microsoft and Google used the world stage of the Paris 2024 Summer Olympics to spotlight their respective AI products, Copilot and Gemini, through emotionally driven TV spots. Using MarketCast’s Ad Effect Express pre-testing platform, we unpacked the creative elements that made these ads shine. Shared Playbook: Emotion, Inspiration, and Audience...
Connecting Brand Fandom to Business Growth
Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed three years of data across 160+ brands and 21 categories) shows a strong, consistent connection between brand fandom and its bottom-line performance. When fans show up for a brand, the business impact...
Industry Veterans Amy Fenton and Paul Forgue Named Co-Presidents of MarketCast
MarketCast taps internal leaders Amy Fenton and Paul Forgue to shape what’s next for brands looking to maximize the impact of their advertising
MarketCast Breaking Ads: March 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data from our Brand Effect measurement solution.