In a new MarTech Series interview, MarketCast’s Julian Highley reveals how blending human insight with data science is giving marketers the speed, clarity, and confidence to build lasting fandom.
MarketCast to Lead ARF Discussion on Turning Brand Passion into Powerful Advertising
At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic creator collaborations transform fandom into measurable brand performance.
Sponsors That Score: The Brands Winning Big with Sports Fans
Data from MarketCast's latest Sponsor Breakthrough Report shows that Budweiser/Bud Light's NFL partnership is the most recognized sponsor in sports.
Turning an AI Ad into an Olympic Contender
Microsoft and Google used the world stage of the Paris 2024 Summer Olympics to spotlight their respective AI products, Copilot and Gemini, through emotionally driven TV spots. Using MarketCast’s Ad Effect Express pre-testing platform, we unpacked the creative elements that made these ads shine. Shared Playbook: Emotion, Inspiration, and Audience...
Connecting Brand Fandom to Business Growth
Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed three years of data across 160+ brands and 21 categories) shows a strong, consistent connection between brand fandom and its bottom-line performance. When fans show up for a brand, the business impact...
Industry Veterans Amy Fenton and Paul Forgue Named Co-Presidents of MarketCast
MarketCast taps internal leaders Amy Fenton and Paul Forgue to shape what’s next for brands looking to maximize the impact of their advertising
MarketCast Breaking Ads: March 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data from our Brand Effect measurement solution.
MarketCast’s Insurance Mascot Showdown
Using MarketCast Brand Effect, we analyzed the ad performance of insurance ads to find out which mascots truly resonated with audiences.
MarketCast Ad Effect Express Levels Up
MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one heavy hitting marketing executive, who we can’t name, put it: “Ad Effect Express is the best System 1 and System 2 ad testing platform...
Super Bowl LIX Social Winners
Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and sentiment, locking data just 15 minutes after each ad aired, revealing which brands truly won the night. Hollywood’s Blockbuster Buzz Big-screen franchises stole the spotlight early. Mission: Impossible, Thunderbolts, and Lilo &...