MarketCast taps internal leaders Amy Fenton and Paul Forgue to shape what’s next for brands looking to maximize the impact of their advertising
MarketCast Breaking Ads: March 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data from our Brand Effect measurement solution.
MarketCast’s Insurance Mascot Showdown
Using MarketCast Brand Effect, we analyzed the ad performance of insurance ads to find out which mascots truly resonated with audiences.
MarketCast Ad Effect Express Levels Up
MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one heavy hitting marketing executive, who we can’t name, put it: “Ad Effect Express is the best System 1 and System 2 ad testing platform...
Super Bowl LIX Social Winners
Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and sentiment, locking data just 15 minutes after each ad aired, revealing which brands truly won the night. Hollywood’s Blockbuster Buzz Big-screen franchises stole the spotlight early. Mission: Impossible, Thunderbolts, and Lilo &...
Ad Breakthrough: Super Bowl Ads That Actually Resonated
Great Super Bowl ads don’t just reach—they resonate. It’s not about being the loudest or having the biggest celebrity in the Game. It’s about being unforgettable. MarketCast Brand Effect’s 19,000 person survey reveals the ads that cut through the noise and truly resonated with audiences. Check out the best of...
Super Bowl LIX’s Most Likeable Ads: Heart Over Hype
MarketCast’s Super Bowl LIX Most Liked ad rankings proved one thing: heart, storytelling, and Americana ruled the night—no A-list stars required. In fact, only three of our Top 10 Most Liked Ads starred major Hollywood talent. With over 19,000 Super Bowl viewers weighing in, through our MarketCast Brand Effect solution,...
Best Ads of 2024
Welcome to MarketCast’s Best Ads of 2024, spotlighting the standout Streaming and Linear TV ads that achieved the highest breakthrough and resonance across key advertising categories, as measured by MarketCast Brand Effect. Eligible ads ran from December 2023 to November 2024, excluding Super Bowl ads.
New Report: What Brands Can Learn from Hollywood
This report breaks down some key factors that make a successful movie launch and how brands can apply these strategies to their campaigns.
The Power of Content on Ad Performance
Check out some insights from MarketCast's session at the 2024 Media Insights & Engagement Conference on the power of content on ad resonance.