Check out the Valentine's Day campaigns from 2024 that audiences fell in love with using in-market measurement data from MarketCast Brand Effect.
The Super Bowl Ad Likeability Report
As we gear up for Super Bowl LIX, we took a look back at how the likeability for Big Game advertising has evolved over the years.
Sponsors Continue to Score with U.S. Soccer Fans
Discover how record-breaking viewership for the NWSL in 2024 fueled sponsor awareness for brands like Nike, Amazon, CarMax, and more.
Super Bowl Ads Deserve Winning Measurement
Discover how MarketCast’s Super Bowl LIX Ad Impact Report delivers unparalleled insights into game-day ad performance.
AI Ads that Hit: Humor Wins, Homework Flops
We’re spotlighting top-performing ads from tech giants showcasing their AI-powered capabilities
Anything is Saucible, Everything is Measurable
Discover how Wendy's used AI-powered insights to spice up their creative strategy and win young chicken nugget fans.
Super Bowl Ads that Score: Humor, Heart, and Beyoncé
Check out some key takeaways from previous Super Bowl campaigns to help you craft your game-winning strategy.
Beyond the Bases: 2024 World Series Advertising Roundup
We're rounding the bases with the top-performing ads that aired during the 2024 World Series, using data from MarketCast Brand Effect.
Blending AI and Human Insights in Ad Creative Development
Explore how AI is shaping the future of ad testing, featuring insights and takeaways from the 2024 ARF Creative Effectiveness Conference.
Score Big with MarketCast Super Bowl LIX Ad Resonance Report
Maximize your Super Bowl LIX ad impact with MarketCast’s ad performance report, offering insights into ad resonance across linear TV, CTV, and social media.