Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed three years of data across 160+ brands and 21 categories) shows a strong, consistent connection between brand fandom and its bottom-line performance. When fans show up for a brand, the business impact...
Brand Still Wins the Wallet
According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
Women’s March Madness Sponsors See Bigger Gains
The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court and among sponsors. MarketCast’s long-running Sponsor Breakthrough study reveals the official tournament sponsors that drove the most brand impact with fans. Women’s Tournament: Breakthrough Climbs for Women’s Sponsors More brand sponsors in...
“American Made” Ads Drive Automotive Impact
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to nervous consumers.
Industry Veterans Amy Fenton and Paul Forgue Named Co-Presidents of MarketCast
MarketCast taps internal leaders Amy Fenton and Paul Forgue to shape what’s next for brands looking to maximize the impact of their advertising
MarketCast Breaking Ads: March 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data from our Brand Effect measurement solution.
Cruise Ads Making Waves
MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so far.
Do Famous Faces Impact Brand Fandom?
When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns work? MarketCast’s third annual Brand Fandom Report—which surveyed more than 10,000 U.S. adults across 160+ brands and 21 brand categories—zoomed in on the impact of celebrities and influencers on how people feel...
March Madness 2025: Women’s Tournament Ads That Scored
These are the top ads that broke through during the 2025 NCAA Women's March Madness tournament, according to data from MarketCast's Brand Effect in-market ad measurement solution.
March Madness 2025: Ads That Scored
These are the top ads that broke through during the 2025 NCAA Men's March Madness tournament, according to data from MarketCast's Brand Effect in-market ad measurement solution.