These are the top ads that broke through during the 2025 NCAA Men's March Madness tournament, according to data from MarketCast's Brand Effect in-market ad measurement solution.
How Progressive’s Characters Keep Audiences Hooked
Seventeen years ago, Flo redefined insurance marketing, evolving into a cultural icon with her signature white apron, humor, and infectious energy. Since then, Progressive has expanded its cast — but which ones truly resonate? Last month, we analyzed insurance brand mascots from ads that aired between January 2024 and February...
MarketCast’s Insurance Mascot Showdown
Using MarketCast Brand Effect, we analyzed the ad performance of insurance ads to find out which mascots truly resonated with audiences.
Brands Backing Women’s Sports Win Bigger with Fans
Women’s sports are driving stronger sponsor breakthrough than ever—discover how fans are showing up for the brands that support their leagues.
MarketCast Ad Effect Express Levels Up
MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one heavy hitting marketing executive, who we can’t name, put it: “Ad Effect Express is the best System 1 and System 2 ad testing platform...
Trailer to Ticket: Can AI Predict Box Office?
Discover how MarketCast’s Audience AI enhances speed, efficiency, and accuracy—without compromising authenticity.
Marriott’s Winning NFL Playbook
Discover how Marriott has strengthened its bond with NFL fans and stood out in a crowded sponsorship space.
Super Bowl LIX: Ad Messaging MVPs
When brands spend millions on a Super Bowl ad, making a splash is great—but ensuring audiences remember the message is even more critical. Standing out is one thing; cutting through the noise with a clear, lasting message is another. We surveyed 19,000 Super Bowl viewers to uncover which ads nailed...
Super Bowl LIX Social Winners
Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and sentiment, locking data just 15 minutes after each ad aired, revealing which brands truly won the night. Hollywood’s Blockbuster Buzz Big-screen franchises stole the spotlight early. Mission: Impossible, Thunderbolts, and Lilo &...
Super Bowl Central
Several Super Bowl ads embraced American culture and the spirit of home. Jeep and Harrison Ford celebrated unity and individuality. Lay’s channeled rural charm. Rocket Mortgage reimagined Take Me Home, Country Roads, tapping into the homeownership dream. And Budweiser’s legendary Clydesdales returned, proving some American traditions never fade.