Discover how connecting your AI to the right data and model can help you unlock its full marketing research potential.
Who’s Winning the Streaming Brand Wars?
In a market filled with seemingly endless choices, check out which streaming services are building Fandom the right way.
The Rise of Ad Resonance Metrics
As our industry gathers in Cannes to discuss better ways to measure ads (and indulge in copious amounts of French Rosé), the spotlight often stays on traditional reach measurement. Yet, what often gets lost in these late-night debates (along with a lot of other things) is the crucial need to...
Going for Advertising Gold: MarketCast 2024 Summer Games Reporting
MarketCast's in-depth coverage of the 2024 Summer Olympic Games, capturing top advertising moments and insights from the opening ceremony to the final call.
Turning Gadget Obsession Into Brand Fandom
How does our obsession with gadgets show up as Brand Fandom, and which CE brands are innovating at the pace of consumer expectations?
The Icons of Insurance: Top Ads that Drive Engagement and Memorability
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we've analyzed some top-performing ads in the insurance sector to explore what drives a standout insurance ad.
Too Hot to Miss: MarketCast 2024 Summer Playlist
Stay entertained all summer long with MarketCast's Summer Playlist, our curated list of must-see movies, TV series, music, and live sports.
How to Super Size Brand Fandom
How QSRs like McDonald's and Chick-fil-A are achieving high Brand Fandom in the competitive food service industry.
How Women’s Sports are Reshaping the Streaming Landscape
New data from MarketCast reveals more women are streaming their favorite sports and explores the implications for the streaming landscape.
How to Create An Epic Summer Movie Trailer
Here are five best practices for creating truly great summer movie trailers according to Jeremy Radisich, MarketCast’s head of entertainment advertising research and a trusted voice in the world of movie marketing.