MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one heavy hitting marketing executive, who we can’t name, put it: “Ad Effect Express is the best System 1 and System 2 ad testing platform...
Trailer to Ticket: Can AI Predict Box Office?
Discover how MarketCast’s Audience AI enhances speed, efficiency, and accuracy—without compromising authenticity.
Marriott’s Winning NFL Playbook
Discover how Marriott has strengthened its bond with NFL fans and stood out in a crowded sponsorship space.
Super Bowl LIX: Ad Messaging MVPs
When brands spend millions on a Super Bowl ad, making a splash is great—but ensuring audiences remember the message is even more critical. Standing out is one thing; cutting through the noise with a clear, lasting message is another. We surveyed 19,000 Super Bowl viewers to uncover which ads nailed...
Super Bowl LIX Social Winners
Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and sentiment, locking data just 15 minutes after each ad aired, revealing which brands truly won the night. Hollywood’s Blockbuster Buzz Big-screen franchises stole the spotlight early. Mission: Impossible, Thunderbolts, and Lilo &...
Super Bowl Central
Several Super Bowl ads embraced American culture and the spirit of home. Jeep and Harrison Ford celebrated unity and individuality. Lay’s channeled rural charm. Rocket Mortgage reimagined Take Me Home, Country Roads, tapping into the homeownership dream. And Budweiser’s legendary Clydesdales returned, proving some American traditions never fade.
Super Bowl LIX’s Most Likeable Ads: Heart Over Hype
MarketCast’s Super Bowl LIX Most Liked ad rankings proved one thing: heart, storytelling, and Americana ruled the night—no A-list stars required. In fact, only three of our Top 10 Most Liked Ads starred major Hollywood talent. With over 19,000 Super Bowl viewers weighing in, through our MarketCast Brand Effect solution,...
Valentine’s Day Ads That Broke Through (But Didn’t Break Hearts)
Check out the Valentine's Day campaigns from 2024 that audiences fell in love with using in-market measurement data from MarketCast Brand Effect.
The Super Bowl Ad Likeability Report
As we gear up for Super Bowl LIX, we took a look back at how the likeability for Big Game advertising has evolved over the years.
Best Ads of 2024
Welcome to MarketCast’s Best Ads of 2024, spotlighting the standout Streaming and Linear TV ads that achieved the highest breakthrough and resonance across key advertising categories, as measured by MarketCast Brand Effect. Eligible ads ran from December 2023 to November 2024, excluding Super Bowl ads.