Pre-launch ad testing is critical to ensure your ads perform well with audiences when they go live. It helps fine-tune creative, predicts audience responses, and avoids viral controversies that could sink your brand. While most marketers test ads in some form, many fail to connect the dots between their pre-launch...
Hybrid AI and Human Ad Research
Discover how MarketCast combines AI and human insights with our ad testing solutions to deliver faster, cost-effective, and accurate results.
MarketCast Unveils Hybrid AI and Human-Powered Ad Testing
MarketCast is rewriting the ad testing playbook with the launch of MarketCast Ad Effect Express, an innovative solution that fuses human insight with cutting-edge AI, giving brands the power to predict ad performance faster and more accurately than before. For too long, advertisers have had to choose between deep but...
Sponsors that Won Big with Olympic Fans
Discover how brand sponsors like Coca-Cola, Nike, and Visa stood out against the competition during the Paris Summer Olympics.
Building Brand Fandom the Telecom Way
Are telecom brands going above and beyond to build emotional connections with their customers that lead to long-term Brand Fandom?
How To Build Brand Fandom
Imagine explaining to a Star Wars fan how brands can have dedicated fans too. They might wonder what makes a brand appealing to consumers, beyond just big advertising budgets, thousands of retail locations, or flashy products. In our Brand Fandom series, we’ve explored that true Fandom goes deeper than that....
Summer Olympics: Which Ads Took the Podium
Discover which ads captured audience attention during the 2024 Paris Summer Olympics according to MarketCast Brand Effect.
Our Approach to AI in Research
The MarketCast Audience AI solution will help amplify the voice of consumers in marketing research, not replace it.
Which Financial Brands are Banking on Fandom
How brands in the financial sector are focusing their marketing efforts to help improve customer loyalty and build fandom.
Summer Olympic Ads: Opening Week Highlights
Check out the ads from the opening week of the 2024 Summer Olympic Games that broke through with audiences using our Brand Ad Appeal metric.