MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data from our Brand Effect measurement solution.
Cruise Ads Making Waves
MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so far.
Do Famous Faces Impact Brand Fandom?
When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns work? MarketCast’s third annual Brand Fandom Report—which surveyed more than 10,000 U.S. adults across 160+ brands and 21 brand categories—zoomed in on the impact of celebrities and influencers on how people feel...
March Madness 2025: Women’s Tournament Ads That Scored
These are the top ads that broke through during the 2025 NCAA Women's March Madness tournament, according to data from MarketCast's Brand Effect in-market ad measurement solution.
March Madness 2025: Ads That Scored
These are the top ads that broke through during the 2025 NCAA Men's March Madness tournament, according to data from MarketCast's Brand Effect in-market ad measurement solution.
How Progressive’s Characters Keep Audiences Hooked
Seventeen years ago, Flo redefined insurance marketing, evolving into a cultural icon with her signature white apron, humor, and infectious energy. Since then, Progressive has expanded its cast — but which ones truly resonate? Last month, we analyzed insurance brand mascots from ads that aired between January 2024 and February...
MarketCast’s Insurance Mascot Showdown
Using MarketCast Brand Effect, we analyzed the ad performance of insurance ads to find out which mascots truly resonated with audiences.
Brands Backing Women’s Sports Win Bigger with Fans
Women’s sports are driving stronger sponsor breakthrough than ever—discover how fans are showing up for the brands that support their leagues.
MarketCast Ad Effect Express Levels Up
MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one heavy hitting marketing executive, who we can’t name, put it: “Ad Effect Express is the best System 1 and System 2 ad testing platform...
Trailer to Ticket: Can AI Predict Box Office?
Discover how MarketCast’s Audience AI enhances speed, efficiency, and accuracy—without compromising authenticity.