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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
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Winning the Race for Creator Talent

Winning the Race for Creator Talent

Winning the race for creator talent
Winning the race for creator talent
  • April 13, 2022

New Study: Five Crucial Learnings About Creators

It seems like everywhere we turn there is talk about how creators are shunning traditional career paths and getting rich doing what they love. While much of this hype and hyperbole is meant to generate clicks from online media, it shouldn’t cloud the real opportunities that exist for creators and those looking to engage them.

But what really makes creators and their fans tick? To help provide clarity and bust some of the myths about creators, MarketCast fielded a research study. Our aim was to get into their hearts and minds to gain a better understanding of what motivates them and even turns them off.

Whether you’re a creator yourself or looking to engage this community, you will want to check out these 5 key learnings highlighted in this report. Complete the form below to download.

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