Skip to content

Turn sponsorship measurement into proven business outcomes. See How It Works.

MarketCast logo
    • AdvertisingPre-testing, in-market, and post-campaign ad measurement
      • Ad EffectOptimize creative with pre-testing
      • Brand EffectMeasure campaign success in-market
      • Total EffectLink creative, media, & outcomes
      • Brand LiftMeasure brand impact post-campaign
      • AttributionUnderstand campaign ROI
    • BrandNext-generation brand tracking and research
    • Entertainment ContentMovie and series content testing and research
    • SponsorshipEffectiveness of sponsorship investments
    • Research & InsightsWorld-class quantitative and qualitative research
  • Insights
    • Who We AreAnswering today’s marketing challenges
    • AI & TechMoving measurement forward with humans and AI
    • NewsroomPress releases and news about MarketCast
    • EventsOur upcoming events and appearances
    • CareersOpportunities to join the MarketCast team
  • Let’s Talk
    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Measure What Moves People
/
Insights
/
Page 9

Insights

MarketCast featured insights
Loading...
Loading...
Thanksgiving day NFL ad performance

The Ads That Scored Big on Thanksgiving Day

December 2, 2025
Check out the top-performing ads from the Thanksgiving Day NFL lineup.
super bowl lx ad performance report

MarketCast Super Bowl LX Report: Score Big With Every Ad

November 20, 2025
Discover which Super Bowl LX ads resonated most with audiences in MarketCast’s Advertising Performance Report.
Ads that Break Through - Brand Effect

Ads That Break Through: October’s Winning Ads

November 19, 2025
October brought big laughs, bold storytelling, and plenty of seasonal relevance, from KFC's Honey BBQ comeback to Liberty...
Loading...
Loading...
Latest MarketCast State of Fandom Report

MarketCast State of Fandom Report Wave 3

April 29, 2020
In-depth report that analyzes the impact of COVID-19 on media, entertainment and sports fans. The findings identify how...

Report: Millionaire Rankings by State – Through Year-End 2019

April 20, 2020
The Wealth and Affluent Monitor (W&AM) U.S. Study is able to provide estimates of the number of affluent and HNW...

No more pages to load

1 2 … 9 Next »

Solutions

  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Research & Insights
  • Sponsorship
  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Research & Insights
  • Sponsorship

Insights

  • Articles
  • Articles

About

  • Who We Are
  • AI & Tech
  • Newsroom
  • Events
  • Careers
  • Contact Us
  • Who We Are
  • AI & Tech
  • Newsroom
  • Events
  • Careers
  • Contact Us

Find us on Social

Follow Us On LinkedIn @MarketCast Follow Us On Instagram @marketcastjobs

© MarketCast Inc. 2026. All Rights Reserved. MarketCast, the MarketCast logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries. | Privacy Notice