Lessons From the Super Bowl Ads That Got it Right
With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment...
Ads That Break Through: November’s Winning Ads
November’s Top Breaking Ads lineup proves brands are leaning into heart, humor, and seasonal storytelling to connect with...
New Report: Myth Busting Women Gamers
This report debunks common myths about women gamers and reveals how they are driving the future of gaming...
When Data Science and Traditional Market Research Collide
MarketCast combines traditional research that aims to identify consumer opinions and intent with data science that looks to...
Applying Game Theory for Marketing Attribution
Deductive, now part of MarketCast, uses the Shapley value to aggregate analytics that takes into consideration the combination...
MarketCast State of Fandom Report Wave 4
Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how...
MarketCast State of Fandom Report Wave 3
In-depth report that analyzes the impact of COVID-19 on media, entertainment and sports fans. The findings identify how...
Report: Millionaire Rankings by State – Through Year-End 2019
The Wealth and Affluent Monitor (W&AM) U.S. Study is able to provide estimates of the number of affluent and HNW...
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