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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Measure What Moves People
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Insights
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Page 9

Insights

MarketCast featured insights
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Ads that Break Through - Brand Effect

Ads That Break Through: October’s Winning Ads

November 19, 2025
October brought big laughs, bold storytelling, and plenty of seasonal relevance, from KFC's Honey BBQ comeback to Liberty...
Advertising Intelligence + AI

How AI + Human Insight Are Powering a New Era of Advertising Intelligence

November 12, 2025
In a new MarTech Series interview, MarketCast’s Julian Highley reveals how blending human insight with data science is...
AI in advertising - best practices

Talk Human to Me: 5 Tips on Making AI Less Scary for Humans

October 29, 2025
In just a few short years, AI has evolved from niche tech or familiar assistants like Siri and...
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