Cannes Lions and 2026 Measurement Trends
Cannes Lions has always been where the industry performs optimism. What made 2026 different was how much of...
$3.5 Billion in World Cup Spend. But Who Can Prove It Worked?
Over $3.5 billion. That is the combined investment US advertisers and sponsors have directed toward World Cup 2026....
World Cup Opportunity Report
Get a data-driven look at the American soccer fan, what top sponsors are doing to drive measurable returns,...
Super Bowl LX: Most Memorable Ads
On Super Bowl Sunday, everyone shows up loud, but only a few brands leave a lasting impression. In a night packed with celebrities, stunts, and spectacle, attention is...
Ads That Break Through: October’s Winning Ads
October brought big laughs, bold storytelling, and plenty of seasonal relevance, from KFC's Honey BBQ comeback to Liberty...
How AI + Human Insight Are Powering a New Era of Advertising Intelligence
In a new MarTech Series interview, MarketCast’s Julian Highley reveals how blending human insight with data science is...
Talk Human to Me: 5 Tips on Making AI Less Scary for Humans
In just a few short years, AI has evolved from niche tech or familiar assistants like Siri and...
MarketCast’s Julian Highley Reveals the Future of Ad Measurement at TMRE 2025
At The Market Research Event (TMRE) in Las Vegas, MarketCast’s Julian Highley, EVP, Global Data Science & Product,...
Ads That Break Through: September’s Winning Ads
Cozy fall TV season is here, and brands are stepping up their game. MarketCast’s Top Breaking Ads for...
Unlocking Brand Power in the Creator Era: A Bose Playbook
MarketCast CEO Amy Fenton moderates a panel with Bose marketing leaders and creator Chris Brickley on how brands...
MarketCast to Lead ARF Discussion on Turning Brand Passion into Powerful Advertising
At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic...
Authenticity, Emotion, and Distinctive Brand Assets: The Keys to Creative That Lasts
At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity,...
Creative That Lasts: Why Every Impression Matters
MarketCast's session at Advertising Week NY will discover how brands can make great creative that breaks through and...
America’s Most Devoted Fast Food Fans, Revealed
MarketCast’s latest Brand Fandom study examines how fast food/QSR passion translates into powerful brand fandom across generations and...
Hotels and Home Shares: Travel Ad Showdown
From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts...
Brand Fandom 2025 Top Performers
For the third year in a row, MarketCast’s Brand Fandom study highlights the brands that earn the most love, trust,...
Analyzing the Brands Americans Love the Most
What does it take to become a beloved brand in 2025? According to MarketCast’s latest Brand Fandom study,...
Monthly Ads That Break Through
MarketCast Breaking Ads are a monthly look at the standout ads that broke through and resonated with audiences...
Connecting Brand Fandom to Business Growth
Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed...
Brand Still Wins the Wallet
According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
Women’s March Madness Sponsors See Bigger Gains
The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court...
“American Made” Ads Drive Automotive Impact
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to...
MarketCast Breaking Ads: March 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data...
Cruise Ads Making Waves
MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so...
Do Famous Faces Impact Brand Fandom?
When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns...
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