In-Flight Campaign Optimization: Why the Same Problem Needs a Different Fix
Your campaign is underperforming. You can see it in the numbers. But can you see your path to...
What March’s Top Ads Got Right
March 2026's top-performing ads, ranked by MarketCast Brand Effect across linear TV and CTV, weren't accidents. Many of...
And the Award Goes to: The Top Performing Oscar Ads of 2026
This year's top performing Oscar ads proved that tying your brand to key cultural moments is a trophy-worthy...
Super Bowl LX: Most Memorable Ads
On Super Bowl Sunday, everyone shows up loud, but only a few brands leave a lasting impression. In a night packed with celebrities, stunts, and spectacle, attention is...
Sponsors That Score: The Brands Winning Big with Sports Fans
Data from MarketCast's latest Sponsor Breakthrough Report shows that Budweiser/Bud Light's NFL partnership is the most recognized sponsor...
America’s Most Devoted Fast Food Fans, Revealed
MarketCast’s latest Brand Fandom study examines how fast food/QSR passion translates into powerful brand fandom across generations and...
Hotels and Home Shares: Travel Ad Showdown
From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts...
Brand Fandom 2025 Top Performers
For the third year in a row, MarketCast’s Brand Fandom study highlights the brands that earn the most love, trust,...
Analyzing the Brands Americans Love the Most
What does it take to become a beloved brand in 2025? According to MarketCast’s latest Brand Fandom study,...
Monthly Ads That Break Through
MarketCast Breaking Ads are a monthly look at the standout ads that broke through and resonated with audiences...
Connecting Brand Fandom to Business Growth
Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed...
Brand Still Wins the Wallet
According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
Women’s March Madness Sponsors See Bigger Gains
The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court...
“American Made” Ads Drive Automotive Impact
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to...
MarketCast Breaking Ads: March 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data...
Cruise Ads Making Waves
MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so...
Do Famous Faces Impact Brand Fandom?
When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns...
March Madness 2025: Women’s Tournament Ads That Scored
These are the top ads that broke through during the 2025 NCAA Women's March Madness tournament, according to...
March Madness 2025: Ads That Scored
These are the top ads that broke through during the 2025 NCAA Men's March Madness tournament, according to...
How Progressive’s Characters Keep Audiences Hooked
Seventeen years ago, Flo redefined insurance marketing, evolving into a cultural icon with her signature white apron, humor,...
MarketCast’s Insurance Mascot Showdown
Using MarketCast Brand Effect, we analyzed the ad performance of insurance ads to find out which mascots truly...
Brands Backing Women’s Sports Win Bigger with Fans
Women’s sports are driving stronger sponsor breakthrough than ever—discover how fans are showing up for the brands that...
MarketCast Ad Effect Express Levels Up
MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad...
Trailer to Ticket: Can AI Predict Box Office?
Discover how MarketCast’s Audience AI enhances speed, efficiency, and accuracy—without compromising authenticity.
Marriott’s Winning NFL Playbook
Discover how Marriott has strengthened its bond with NFL fans and stood out in a crowded sponsorship space.
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