MarketCast Breaking Ads: March 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data...
Cruise Ads Making Waves
MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so...
Do Famous Faces Impact Brand Fandom?
When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns...
Super Bowl Ads that Score: Humor, Heart, and Beyoncé
Check out some key takeaways from previous Super Bowl campaigns to help you craft your game-winning strategy.
Beyond the Bases: 2024 World Series Advertising Roundup
We're rounding the bases with the top-performing ads that aired during the 2024 World Series, using data from...
Blending AI and Human Insights in Ad Creative Development
Explore how AI is shaping the future of ad testing, featuring insights and takeaways from the 2024 ARF...
Score Big with MarketCast Super Bowl LIX Ad Resonance Report
Maximize your Super Bowl LIX ad impact with MarketCast’s ad performance report, offering insights into ad resonance across...
How Pre-Launch Ad Testing Drives In-Market Wins
Pre-launch ad testing is critical to ensure your ads perform well with audiences when they go live. It...
Hybrid AI and Human Ad Research
Discover how MarketCast combines AI and human insights with our ad testing solutions to deliver faster, cost-effective, and...
MarketCast Unveils Hybrid AI and Human-Powered Ad Testing
MarketCast is rewriting the ad testing playbook with the launch of MarketCast Ad Effect Express, an innovative solution...
Sponsors that Won Big with Olympic Fans
Discover how brand sponsors like Coca-Cola, Nike, and Visa stood out against the competition during the Paris Summer...
Building Brand Fandom the Telecom Way
Are telecom brands going above and beyond to build emotional connections with their customers that lead to long-term...
How To Build Brand Fandom
Imagine explaining to a Star Wars fan how brands can have dedicated fans too. They might wonder what...
Summer Olympics: Which Ads Took the Podium
Discover which ads captured audience attention during the 2024 Paris Summer Olympics according to MarketCast Brand Effect.
Our Approach to AI in Research
The MarketCast Audience AI solution will help amplify the voice of consumers in marketing research, not replace it.
Which Financial Brands are Banking on Fandom
How brands in the financial sector are focusing their marketing efforts to help improve customer loyalty and build...
Summer Olympic Ads: Opening Week Highlights
Check out the ads from the opening week of the 2024 Summer Olympic Games that broke through with...
Your Research Company’s AI is Only as Good as its Data
Discover how connecting your AI to the right data and model can help you unlock its full marketing...
Who’s Winning the Streaming Brand Wars?
In a market filled with seemingly endless choices, check out which streaming services are building Fandom the right...
The Rise of Ad Resonance Metrics
As our industry gathers in Cannes to discuss better ways to measure ads (and indulge in copious amounts...
Going for Advertising Gold: MarketCast 2024 Summer Games Reporting
MarketCast's in-depth coverage of the 2024 Summer Olympic Games, capturing top advertising moments and insights from the opening...
Turning Gadget Obsession Into Brand Fandom
How does our obsession with gadgets show up as Brand Fandom, and which CE brands are innovating at...
The Icons of Insurance: Top Ads that Drive Engagement and Memorability
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we've analyzed some top-performing ads in the insurance sector...
Too Hot to Miss: MarketCast 2024 Summer Playlist
Stay entertained all summer long with MarketCast's Summer Playlist, our curated list of must-see movies, TV series, music,...
No more pages to load