The Brands That Cracked World Cup Advertising Effectiveness
The Spain-Argentina FIFA World Cup Final drew 62.8 million viewers across Fox and Telemundo, the largest television audience for anything outside the NFL and breaking news since the...
Top August Ads: How Recognition Can Beat Rational Persuasion
Traditional message-recall metrics fail to capture how modern audiences make decisions, leaving brands blind to their true media...
How to Measure NFL Advertising Effectiveness
Legacy media equivalency fails to capture the true business impact of high-stakes NFL sponsorships across fragmented, omnichannel fan...
High Reach, Zero Impact: Why Delivery Metrics Hide Creative Wear-Out
Media dashboards have never looked cleaner, but they’re hiding a truth: creative wear-out. Pacing reports show campaigns hitting...
Super Bowl LX: Most Memorable Ads
On Super Bowl Sunday, everyone shows up loud, but only a few brands leave a lasting impression. In a night packed with celebrities, stunts, and spectacle, attention is...
Ads That Break Through: January’s Winning Ads
From Blue Buffalo to Apple, timing and relevance remain essential. Now’s the perfect time to look back and...
Lessons From the Super Bowl Ads That Got it Right
With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment...
Ads That Break Through: November’s Winning Ads
November’s Top Breaking Ads lineup proves brands are leaning into heart, humor, and seasonal storytelling to connect with...
New Report: Myth Busting Women Gamers
This report debunks common myths about women gamers and reveals how they are driving the future of gaming...
The Ads That Scored Big on Thanksgiving Day
Check out the top-performing ads from the Thanksgiving Day NFL lineup.
MarketCast Super Bowl LX Report: Score Big With Every Ad
Discover which Super Bowl LX ads resonated most with audiences in MarketCast’s Advertising Performance Report.
Ads That Break Through: October’s Winning Ads
October brought big laughs, bold storytelling, and plenty of seasonal relevance, from KFC's Honey BBQ comeback to Liberty...
How AI + Human Insight Are Powering a New Era of Advertising Intelligence
In a new MarTech Series interview, MarketCast’s Julian Highley reveals how blending human insight with data science is...
Talk Human to Me: 5 Tips on Making AI Less Scary for Humans
In just a few short years, AI has evolved from niche tech or familiar assistants like Siri and...
MarketCast’s Julian Highley Reveals the Future of Ad Measurement at TMRE 2025
At The Market Research Event (TMRE) in Las Vegas, MarketCast’s Julian Highley, EVP, Global Data Science & Product,...
Ads That Break Through: September’s Winning Ads
Cozy fall TV season is here, and brands are stepping up their game. MarketCast’s Top Breaking Ads for...
Unlocking Brand Power in the Creator Era: A Bose Playbook
MarketCast CEO Amy Fenton moderates a panel with Bose marketing leaders and creator Chris Brickley on how brands...
MarketCast to Lead ARF Discussion on Turning Brand Passion into Powerful Advertising
At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic...
Authenticity, Emotion, and Distinctive Brand Assets: The Keys to Creative That Lasts
At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity,...
Creative That Lasts: Why Every Impression Matters
MarketCast's session at Advertising Week NY will discover how brands can make great creative that breaks through and...
America’s Most Devoted Fast Food Fans, Revealed
MarketCast’s latest Brand Fandom study examines how fast food/QSR passion translates into powerful brand fandom across generations and...
Hotels and Home Shares: Travel Ad Showdown
From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts...
Brand Fandom 2025 Top Performers
For the third year in a row, MarketCast’s Brand Fandom study highlights the brands that earn the most love, trust,...
Analyzing the Brands Americans Love the Most
What does it take to become a beloved brand in 2025? According to MarketCast’s latest Brand Fandom study,...
Monthly Ads That Break Through
MarketCast Breaking Ads are a monthly look at the standout ads that broke through and resonated with audiences...
Connecting Brand Fandom to Business Growth
Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed...
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