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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
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Kids, Media & Mental Health Study

Kids, Media & Mental Health Study

Kods and mental health
Kods and mental health
  • March 18, 2021

Are the Kids Really Alright?

It has been almost one year since the global pandemic entered our lives; impacting the way we socialize, interact and live our everyday lives. More than ever before, our culture has put a spotlight on the importance of maintaining one’s mental health, but how does this dialogue on mental health translate to younger people – specifically kids, tweens, and teens today?

The MarketCast team of kids, youth and family researchers set out to understand how kids from the U.S., South Korea and Germany (aged 7-15) are navigating these challenging times, in addition to how they define mental health, and the role different types of technology and media have on their journey.

Here are some of the topics covered in the study:

  • Explore how kids across race and nationalities truly feel about themselves
  • Evaluate the stressors having an impacting on kid’s lives
  • Delve into what kids define as mental health and how they process it
  • The effect different content types can have on a young person’s mind

Please fill out the form below to download the full study.

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