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Putting Fandom in Focus
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MarketCast Kids Report

MarketCast Kids Report

a child playing on a smartphone against a light blue background
  • November 30, 2020

The Present & Future of Kids Play

The latest MarketCast Kids research study examines how social distancing and stay-at-home living is shaping the way kids (6-13) play and interact with their friends, technology and media. Developed in partnership with Kidscreen, the MarketCast study also looks ahead to 2022, examining the potential long-term effects of recent behavioral changes on the future of kids play. Here are some of the topics covered in the study:
  • Unpack how the impact of COVID-19 will change kids and their play patterns in the future, including their engagement with physical toys, video conferencing technology, video games and other forms of media.
  • Explore the impact of the pandemic on kids – physically, socially, and emotionally.
  • Dig into how kids are playing and spending their free time today through the quarantine and with social distancing.

Complete the form below to access the report.

Thank you for your interest in viewing our Kids Report. Please fill out the form below to download.  Contact us, with any questions.
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