The Present & Future of Kids PlayThe latest MarketCast Kids research study examines how social distancing and stay-at-home living is shaping the way kids (6-13) play and interact with their friends, technology and media. Developed in partnership with Kidscreen, the MarketCast study also looks ahead to 2022, examining the potential long-term effects of recent behavioral changes on the future of kids play. Here are some of the topics covered in the study:
- Unpack how the impact of COVID-19 will change kids and their play patterns in the future, including their engagement with physical toys, video conferencing technology, video games and other forms of media.
- Explore the impact of the pandemic on kids – physically, socially, and emotionally.
- Dig into how kids are playing and spending their free time today through the quarantine and with social distancing.