AdvertisingPre-testing, in-market, and post-campaign ad measurementAd EffectOptimize creative with pre-testingBrand EffectMeasure campaign success in-marketTotal EffectLink creative, media, & outcomesBrand LiftMeasure brand impact post-campaignAttributionUnderstand campaign ROI
Insights Loading... Loading... Ads That Break Through: January’s Winning Ads February 23, 2026 From Blue Buffalo to Apple, timing and relevance remain essential. Now’s the perfect time to look back and... Lessons From the Super Bowl Ads That Got it Right January 15, 2026 With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment... Ads That Break Through: November’s Winning Ads December 22, 2025 November’s Top Breaking Ads lineup proves brands are leaning into heart, humor, and seasonal storytelling to connect with... Loading... Loading... NBCU and MarketCast Focus on Quality February 8, 2023 At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that... Engage CTV Viewers with Killer Creative in 2023 February 7, 2023 In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities... Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host November 21, 2022 As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the... MarketCast 2023 Super Bowl LVII Report Offerings November 15, 2022 Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national... How Brands Can Engage & Nurture the Sports Fans of the Future November 11, 2022 We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research... Gain a Holistic View of World Cup 2022 Sponsorship & Ad Performance November 9, 2022 The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament. Four Things All Marketers Should Consider in a Tightening Economy October 26, 2022 Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key... The Modern Patient: Adapting to New Consumer Habits October 24, 2022 In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition... MarketCast & Adweek: Engage CTV Viewers with Killer Creative October 10, 2022 In our latest Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media's Gerard Broussard,... Surprising Trends in Latest Back-to-School Advertising August 31, 2022 Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school... The MarketCast Summer Playlist: Throwback Edition August 4, 2022 With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,... Advertising Strategy in Mobile Sports Betting July 11, 2022 MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing... MarketCast Hackathon July 5, 2022 The world of market research is evolving, and it’s vital that we continuously innovate to stay one step... MarketCast: A Day in the Life June 21, 2022 Over at MarketCast, we're pulling together short, but insightful interviews of our team, placing the spotlight on employees... The Harry’s House Listening Party May 31, 2022 It's Harry's World, We're All Just Living In It Harry Styles is a bona fide mega hit solo... The Binary & Beyond: Youth and Gender Identity May 24, 2022 New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes... Winning the Race for Creator Talent April 13, 2022 New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how... The Rise of the Music Docuseries February 2, 2022 Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that... Sports Sponsorship Playbook January 17, 2022 Introducing the 2022 MarketCast Sports Sponsorship Playbook As we turn the page to 2022 and near the end... The MarketCast Winter Playlist December 14, 2021 Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for... MarketCast Sources of Joy 2021 Report November 21, 2021 Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their... No more pages to load 1 2 … 9 Next »
Ads That Break Through: January’s Winning Ads February 23, 2026 From Blue Buffalo to Apple, timing and relevance remain essential. Now’s the perfect time to look back and...
Lessons From the Super Bowl Ads That Got it Right January 15, 2026 With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment...
Ads That Break Through: November’s Winning Ads December 22, 2025 November’s Top Breaking Ads lineup proves brands are leaning into heart, humor, and seasonal storytelling to connect with...
NBCU and MarketCast Focus on Quality February 8, 2023 At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that...
Engage CTV Viewers with Killer Creative in 2023 February 7, 2023 In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities...
Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host November 21, 2022 As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the...
MarketCast 2023 Super Bowl LVII Report Offerings November 15, 2022 Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national...
How Brands Can Engage & Nurture the Sports Fans of the Future November 11, 2022 We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research...
Gain a Holistic View of World Cup 2022 Sponsorship & Ad Performance November 9, 2022 The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.
Four Things All Marketers Should Consider in a Tightening Economy October 26, 2022 Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key...
The Modern Patient: Adapting to New Consumer Habits October 24, 2022 In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition...
MarketCast & Adweek: Engage CTV Viewers with Killer Creative October 10, 2022 In our latest Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media's Gerard Broussard,...
Surprising Trends in Latest Back-to-School Advertising August 31, 2022 Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school...
The MarketCast Summer Playlist: Throwback Edition August 4, 2022 With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
Advertising Strategy in Mobile Sports Betting July 11, 2022 MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing...
MarketCast Hackathon July 5, 2022 The world of market research is evolving, and it’s vital that we continuously innovate to stay one step...
MarketCast: A Day in the Life June 21, 2022 Over at MarketCast, we're pulling together short, but insightful interviews of our team, placing the spotlight on employees...
The Harry’s House Listening Party May 31, 2022 It's Harry's World, We're All Just Living In It Harry Styles is a bona fide mega hit solo...
The Binary & Beyond: Youth and Gender Identity May 24, 2022 New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes...
Winning the Race for Creator Talent April 13, 2022 New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how...
The Rise of the Music Docuseries February 2, 2022 Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that...
Sports Sponsorship Playbook January 17, 2022 Introducing the 2022 MarketCast Sports Sponsorship Playbook As we turn the page to 2022 and near the end...
The MarketCast Winter Playlist December 14, 2021 Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for...
MarketCast Sources of Joy 2021 Report November 21, 2021 Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...