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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Measure What Moves People
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Page 7

Insights

MarketCast featured insights
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Ads that Break Through - Brand Effect

Ads That Break Through: November’s Winning Ads

December 22, 2025
November’s Top Breaking Ads lineup proves brands are leaning into heart, humor, and seasonal storytelling to connect with...
Myth busting women gamers

New Report: Myth Busting Women Gamers

December 16, 2025
This report debunks common myths about women gamers and reveals how they are driving the future of gaming...
Thanksgiving day NFL ad performance

The Ads That Scored Big on Thanksgiving Day

December 2, 2025
Check out the top-performing ads from the Thanksgiving Day NFL lineup.
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Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host

Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host

November 21, 2022
As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the...
MarketCast's Super Bowl LVII Report gives a holistic view of your Super Bowl advertising performance.

MarketCast 2023 Super Bowl LVII Report Offerings

November 15, 2022
Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national...
We sat down with MarketCast's Aaron Thomas and T-Mobile's Marie Woods to discuss how brands can engage & nurture the next generation of fans with sports fandom.

How Brands Can Engage & Nurture the Sports Fans of the Future 

November 11, 2022
We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research...
MarketCast World Cup 2022 Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.

Gain a Holistic View of World Cup 2022 Sponsorship & Ad Performance

November 9, 2022
The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.
Four Things All Marketers Should Consider in a Tightening Economy

Four Things All Marketers Should Consider in a Tightening Economy

October 26, 2022
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key...
Our new report analyzes key learnings amid the shifting healthcare industry

The Modern Patient: Adapting to New Consumer Habits

October 24, 2022
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition...
Webinar Recording: Engage CTV Viewers with Killer Creative

MarketCast & Adweek: Engage CTV Viewers with Killer Creative

October 10, 2022
In our latest Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media's Gerard Broussard,...
back to school advertising

Surprising Trends in Latest Back-to-School Advertising 

August 31, 2022
Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school...
Our latest summer playlist dives into what MarketCasters have been watching, listening to, and playing this summer.

The MarketCast Summer Playlist: Throwback Edition

August 4, 2022
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
mobile sports betting

Advertising Strategy in Mobile Sports Betting

July 11, 2022
MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing...
MarketCast Hackathaon

MarketCast Hackathon

July 5, 2022
The world of market research is evolving, and it’s vital that we continuously innovate to stay one step...
MarketCast Company Culture: A Day in the Life

MarketCast: A Day in the Life

June 21, 2022
Over at MarketCast, we're pulling together short, but insightful interviews of our team, placing the spotlight on employees...
Harry Styles' "Harry's House" listening party

The Harry’s House Listening Party

May 31, 2022
It's Harry's World, We're All Just Living In It Harry Styles is a bona fide mega hit solo...
Uncovering what's influencing the gender identity conversation among today's youth and young adults

The Binary & Beyond: Youth and Gender Identity

May 24, 2022
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes...
Winning the race for creator talent

Winning the Race for Creator Talent

April 13, 2022
New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how...
The Rise of the Music Docuseries

The Rise of the Music Docuseries

February 2, 2022
Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that...
Introducing the 2022 MarketCast Sports Sponsorship Playbook, delving into sports marketing

Sports Sponsorship Playbook

January 17, 2022
Introducing the 2022 MarketCast Sports Sponsorship Playbook As we turn the page to 2022 and near the end...
marketcast winter playlist

The MarketCast Winter Playlist

December 14, 2021
Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for...
sources of joy 2021 report

MarketCast Sources of Joy 2021 Report

November 21, 2021
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...
MarketCast partnered with the NFL and Leader Sports on how data science and predictive analytics are transforming sports.

How the NFL is Using Data Science to Change the Game

November 10, 2021
MarketCast partnered with Leaders Week London to host a session with the NFL focusing on how data science...
Halloween streaming wars

Halloween’s Streaming Wars

October 27, 2021
For many, Halloween isn’t a single day, it’s a season – starting when the clock strikes midnight on October...

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