Latest Insights Focusing on the Creative Side of CTV Advertising
As younger viewers flock to streaming services, connected TV (CTV) is finally having its moment. Marketers see CTV as a great format to find and engage new audiences, while its low-clutter properties offer advertisers a playground to try out new creative styles.
The experts at MarketCast wanted to explore the state of CTV and its emerging creative ecosystem to understand opportunities and near-term challenges for advertisers.
To do this, we interviewed subject matter experts in the areas of CTV ad investment, research, and creative development, tested a portfolio of native CTV ads using MarketCast Ad Effect (formerly AdPi), and aggregated MarketCast research data and studies from other industry leaders.
To download the report for insights into this emerging creative ecosystem, as well as near-term challenges, submit the form below.