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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Measure What Moves People
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Featured Insights
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Page 13

Category: Featured Insights

The MarketCast Summer Playlist: Throwback Edition

By mcast2022In Featured InsightsPosted August 4, 2022
Our latest summer playlist dives into what MarketCasters have been watching, listening to, and playing this summer.

With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to, and playing most this summer.

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The Binary & Beyond: Youth and Gender Identity

By mcast2022In Brands, Featured Insights, Media & EntertainmentPosted May 24, 2022
Uncovering what's influencing the gender identity conversation among today's youth and young adults

New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes a close look at what's influencing the gender conversation among today's youth and young adults, while also uncovering the ways brands and media companies can engage in the conversation. Gender Norms are...

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Winning the Race for Creator Talent

By mcast2022In Brands, Featured Insights, Media & EntertainmentPosted April 13, 2022
Winning the race for creator talent

New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how creators are shunning traditional career paths and getting rich doing what they love. While much of this hype and hyperbole is meant to generate clicks from online media, it shouldn’t cloud the...

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