In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on streaming and broadcast platforms and the types of data signals that predict which series will break out with fans.
NBCU and MarketCast Focus on Quality
At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that identifies how premium content and advertising experiences contribute to ad recall and breakthrough with audiences.
Engage CTV Viewers with Killer Creative in 2023
In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities and near-term challenges for advertisers.
MarketCast 2023 Super Bowl LVII Report Offerings
Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national Super Bowl TV ads, from kickoff to the final play.
Four Things All Marketers Should Consider in a Tightening Economy
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key strategies that all marketers can deploy to optimize their budgets and increase marketing effectiveness.
The Modern Patient: Adapting to New Consumer Habits
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition brands should consider to capture and retain new customers.
MarketCast & Adweek: Engage CTV Viewers with Killer Creative
In our latest Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media's Gerard Broussard, shared exclusive insights focusing on the creative side of CTV.
Surprising Trends in Latest Back-to-School Advertising
Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school ads hitting our screens this season.
The MarketCast Summer Playlist: Throwback Edition
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to, and playing most this summer.
The Binary & Beyond: Youth and Gender Identity
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes a close look at what's influencing the gender conversation among today's youth and young adults, while also uncovering the ways brands and media companies can engage in the conversation. Gender Norms are...