Even though big data rules entertainment, Hollywood is often surprised when new shows either hit big or fizzle with audiences. In our latest Adweek Webinar, MarketCast leaders Ben Carlson and Dounia Turrill identify what makes a breakout hit on streaming and broadcast platforms and the types of data signals that predict which series will break out with fans. Ben and Dounia also share some predictions for this year’s hit shows based on the latest data.
If you missed it, complete the form below for an instant replay and uncover the key signals that can help content marketers and advertisers predict success much earlier.
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