Super Bowl Central
Several Super Bowl ads embraced American culture and the spirit of home. Jeep and Harrison Ford celebrated unity...
Super Bowl LIX’s Most Likeable Ads: Heart Over Hype
MarketCast’s Super Bowl LIX Most Liked ad rankings proved one thing: heart, storytelling, and Americana ruled the night—no...
Valentine’s Day Ads That Broke Through (But Didn’t Break Hearts)
Check out the Valentine's Day campaigns from 2024 that audiences fell in love with using in-market measurement data...
How the NFL is Using Data Science to Change the Game
MarketCast partnered with Leaders Week London to host a session with the NFL focusing on how data science...
Halloween’s Streaming Wars
For many, Halloween isn’t a single day, it’s a season – starting when the clock strikes midnight on October...
Movie Trailers: Fall Fan Faves
Fall Colors. Sweaters. Holidays. Few things represent late summer and fall more than curling up with a favorite...
5 Ways to Better Target Audiences
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as...
The MarketCast Summer Playlist
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
The Impact of Athlete Activism on Sports Fans
As we approach this Summer’s Olympic Games in Tokyo, MarketCast’s recent study suggests fans across demographics are supportive...
State of Live Music Fandom
MarketCast's latest study of live music fandom found nearly 70 percent of fans report they “can’t wait to...
5 Reasons Why Brands Need Fandom
At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as...
Representation in Media
Exploring how Black audiences are thinking and feeling about the state of representation in movies and TV, and how that compares to other audiences.
Sports Fandom and Kid Athletes
MarketCast is focusing on the role of sports fandom in the lives of kids today.
“Buy Now, Pay Later” Goes Mainstream
MarketCast study to understand how kids are navigating these challenging times and the role different types of technology...
Kids, Media & Mental Health Study
MarketCast study to understand how kids are navigating these challenging times and the role different types of technology...
Athlete Activism Study
MarketCast partnered with TIDES to understand the thoughts, feelings and beliefs of sports fans as it relates to...
Why Data Science Needs Research Right Now
5 Reasons Why Data Science Needs Research Post COVID
MarketCast Sources of Joy 2020 Report
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...
MarketCast Kids Report
Our MarketCast Kids research study examines how social distancing and stay-at-home living is shaping the way kids (ages...
When Data Science and Traditional Market Research Collide
MarketCast combines traditional research that aims to identify consumer opinions and intent with data science that looks to...
Applying Game Theory for Marketing Attribution
Deductive, now part of MarketCast, uses the Shapley value to aggregate analytics that takes into consideration the combination...
MarketCast State of Fandom Report Wave 4
Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how...
MarketCast State of Fandom Report Wave 3
In-depth report that analyzes the impact of COVID-19 on media, entertainment and sports fans. The findings identify how...
Report: Millionaire Rankings by State – Through Year-End 2019
The Wealth and Affluent Monitor (W&AM) U.S. Study is able to provide estimates of the number of affluent and HNW...
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