In-Flight Campaign Optimization: Why the Same Problem Needs a Different Fix
Your campaign is underperforming. You can see it in the numbers. But can you see your path to...
What March’s Top Ads Got Right
March 2026's top-performing ads, ranked by MarketCast Brand Effect across linear TV and CTV, weren't accidents. Many of...
And the Award Goes to: The Top Performing Oscar Ads of 2026
This year's top performing Oscar ads proved that tying your brand to key cultural moments is a trophy-worthy...
MarketCast Super Bowl Report: Measuring Winners Off the Field
From heartwarming narratives to using celebrities & humor to drive awareness, check out some of the top ad...
ARF Attribution Analytics: Building Better Ad Creative
At the 2023 ARF Attribution & Analytics Accelerator, MarketCast's Tom Weiss and The Home Depot's Allison LaFon co-presented...
The MarketCast 2024 New Year’s Playlist
Check out these can't-miss movies, series and albums from our 2024 New Year's Playlist curated by MarketCast's entertainment...
Making Spirits Bright: Latest Holiday Drinking Trends of the Season
Check out the latest Holiday drinking trends of the season (and beyond) from MarketCast's Social Research experts.
MarketCast 2024 Super Bowl LVIII Report Offerings
MarketCast's Super Bowl LVIII advertising performance report provides a holistic view of ad resonance and tracks all national...
The World is Paying Close Attention To Women’s Sports, and Brand Sponsors Should Be Too
We took a deep dive into the top women's sports league viewership, sponsor awareness & affinity in North...
Advertising Week NY Session Recap: Making Awesome Creative for CTV
Check out some highlights from our session at Advertising Week New York, Making Awesome Creative for CTV.
No Tricks, Just Treats: Top Performing Halloween Candy Ads & Latest Trends of the Season
We're unwrapping the top-performing Halloween candy ads so far this year and diving into new trends this Fall...
How Rookie NFL Sponsors are Tackling Awareness Among Fans
We tapped the 2022-2023 MarketCast Sponsor Breakthrough study to analyze sponsor performance for brands in the NFL.
Sequels, Franchises and Remakes, What Made Our 2023 Summer Playlist
We checked in with the movie fanatics and entertainment enthusiasts at MarketCast to uncover what content they dove...
Gen Z & Millennials Embrace a “Sober Curious” Lifestyle
From alcohol-free brews to adaptogenic zero-proof cocktails, check out the rapidly growing "sober-curious" trend among Gen Z &...
Latest Streaming Satisfaction Numbers Show the Impact of Original Content and Deep Catalogs
We surveyed streaming video subscribers to examine how they feel about today's biggest streaming services and the content...
How Fans of the NBA & NHL Feel About Social Justice in Sports: Top 3 Learnings
We surveyed over 800 fans of the NBA & NHL to find out what social justice topics are...
Cracking Open the Top Performing Beer Ads for the Summer
Check out the summer's top-performing beer ads, using data from MarketCast's industry-leading Brand Effect measurement platform.
Latest Trends in the Travel Industry Among Gen Z & Millennials
From all-inclusive resorts to food-themed destinations, grab your passport & check out some of this year's latest travel...
Five Tips for Writing a Killer Research RFP
Everyone has their own views of the perfect RFP, but we believe these 5 learnings are essential when...
5 Tips for Creating a Meaningful PRIDE Campaign
Before embarking on a branded PRIDE campaign, check out some of these helpful elements that brands should consider.
New Report: Making Sense of Youth and Identity in Digital Spaces
In our latest report, MarketCast youth and identity research experts share findings that help platforms and brands understand...
Research on the Road: Our Top 5 Learnings from IIEX 2023
We came, we talked social analytics & ad measurement, and we ate great BBQ! Recapping our time at...
Don’t Call It a Comeback: The Surprising Truth About Movie Release Social Buzz
The social research experts at MarketCast examined the amount of social buzz generated by movies released in theaters...
The Pulse of the Investing Market During the Current Banking Dilemma
With the recent spotlight on the banking industry, we took a pulse on the affluent marketplace and how...
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