Lessons From the Super Bowl Ads That Got it Right
With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment...
Ads That Break Through: November’s Winning Ads
November’s Top Breaking Ads lineup proves brands are leaning into heart, humor, and seasonal storytelling to connect with...
New Report: Myth Busting Women Gamers
This report debunks common myths about women gamers and reveals how they are driving the future of gaming...
No Tricks, Just Treats: Top Performing Halloween Candy Ads & Latest Trends of the Season
We're unwrapping the top-performing Halloween candy ads so far this year and diving into new trends this Fall...
How Rookie NFL Sponsors are Tackling Awareness Among Fans
We tapped the 2022-2023 MarketCast Sponsor Breakthrough study to analyze sponsor performance for brands in the NFL.
Sequels, Franchises and Remakes, What Made Our 2023 Summer Playlist
We checked in with the movie fanatics and entertainment enthusiasts at MarketCast to uncover what content they dove...
Gen Z & Millennials Embrace a “Sober Curious” Lifestyle
From alcohol-free brews to adaptogenic zero-proof cocktails, check out the rapidly growing "sober-curious" trend among Gen Z &...
Latest Streaming Satisfaction Numbers Show the Impact of Original Content and Deep Catalogs
We surveyed streaming video subscribers to examine how they feel about today's biggest streaming services and the content...
How Fans of the NBA & NHL Feel About Social Justice in Sports: Top 3 Learnings
We surveyed over 800 fans of the NBA & NHL to find out what social justice topics are...
Cracking Open the Top Performing Beer Ads for the Summer
Check out the summer's top-performing beer ads, using data from MarketCast's industry-leading Brand Effect measurement platform.
Latest Trends in the Travel Industry Among Gen Z & Millennials
From all-inclusive resorts to food-themed destinations, grab your passport & check out some of this year's latest travel...
Five Tips for Writing a Killer Research RFP
Everyone has their own views of the perfect RFP, but we believe these 5 learnings are essential when...
5 Tips for Creating a Meaningful PRIDE Campaign
Before embarking on a branded PRIDE campaign, check out some of these helpful elements that brands should consider.
New Report: Making Sense of Youth and Identity in Digital Spaces
In our latest report, MarketCast youth and identity research experts share findings that help platforms and brands understand...
Research on the Road: Our Top 5 Learnings from IIEX 2023
We came, we talked social analytics & ad measurement, and we ate great BBQ! Recapping our time at...
Don’t Call It a Comeback: The Surprising Truth About Movie Release Social Buzz
The social research experts at MarketCast examined the amount of social buzz generated by movies released in theaters...
The Pulse of the Investing Market During the Current Banking Dilemma
With the recent spotlight on the banking industry, we took a pulse on the affluent marketplace and how...
3 Key Factors to Consider When Advertising During a Tentpole Event
When it comes to advertising in a highly-unique viewing environment, there are a few best practices that all...
MarketCast & Adweek: What Makes a Hit?
In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on...
Consumers Take to Social Media to Discuss Pharma Price Cuts
After major drug manufacturers' announce that they are cutting insulin prices, the social researchers at MarketCast took a...
NBCU and MarketCast Focus on Quality
At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that...
Engage CTV Viewers with Killer Creative in 2023
In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities...
Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host
As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the...
MarketCast 2023 Super Bowl LVII Report Offerings
Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national...
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