Why We Changed Our Tagline
By Kerel Cooper, Chief Marketing Officer, MarketCast For years, marketers have had access to more data than ever...
MarketCast Leaders Predict Cannes Lions 2026 Trends in Measurement, AI, and Effectiveness
With excitement building for Cannes Lions 2026, our leadership team is already busy forecasting the challenges, opportunities, and...
April’s Top Performing Ads on Linear and CTV
April's top performing ads on linear and CTV had one thing in common: they knew exactly how their...
Super Bowl LVIII: Ads Scoring in the Upper Funnel
Check out a preview of the Super Bowl LVIII ads that made our top lineup with audiences using...
Super Bowl LVIII: Social Winners and Losers
From big fandom moments to missed marks, check out the Super Bowl LVIII ads that generated the most...
The Rise of the Micro-Influencer
As celebrities and other major social media influencers become too mainstream, micro-influencers are emerging as a powerful and...
MarketCast Super Bowl Report: Measuring Winners Off the Field
From heartwarming narratives to using celebrities & humor to drive awareness, check out some of the top ad...
ARF Attribution Analytics: Building Better Ad Creative
At the 2023 ARF Attribution & Analytics Accelerator, MarketCast's Tom Weiss and The Home Depot's Allison LaFon co-presented...
The MarketCast 2024 New Year’s Playlist
Check out these can't-miss movies, series and albums from our 2024 New Year's Playlist curated by MarketCast's entertainment...
Making Spirits Bright: Latest Holiday Drinking Trends of the Season
Check out the latest Holiday drinking trends of the season (and beyond) from MarketCast's Social Research experts.
MarketCast 2024 Super Bowl LVIII Report Offerings
MarketCast's Super Bowl LVIII advertising performance report provides a holistic view of ad resonance and tracks all national...
The World is Paying Close Attention To Women’s Sports, and Brand Sponsors Should Be Too
We took a deep dive into the top women's sports league viewership, sponsor awareness & affinity in North...
Advertising Week NY Session Recap: Making Awesome Creative for CTV
Check out some highlights from our session at Advertising Week New York, Making Awesome Creative for CTV.
No Tricks, Just Treats: Top Performing Halloween Candy Ads & Latest Trends of the Season
We're unwrapping the top-performing Halloween candy ads so far this year and diving into new trends this Fall...
How Rookie NFL Sponsors are Tackling Awareness Among Fans
We tapped the 2022-2023 MarketCast Sponsor Breakthrough study to analyze sponsor performance for brands in the NFL.
Sequels, Franchises and Remakes, What Made Our 2023 Summer Playlist
We checked in with the movie fanatics and entertainment enthusiasts at MarketCast to uncover what content they dove...
Gen Z & Millennials Embrace a “Sober Curious” Lifestyle
From alcohol-free brews to adaptogenic zero-proof cocktails, check out the rapidly growing "sober-curious" trend among Gen Z &...
Latest Streaming Satisfaction Numbers Show the Impact of Original Content and Deep Catalogs
We surveyed streaming video subscribers to examine how they feel about today's biggest streaming services and the content...
How Fans of the NBA & NHL Feel About Social Justice in Sports: Top 3 Learnings
We surveyed over 800 fans of the NBA & NHL to find out what social justice topics are...
Cracking Open the Top Performing Beer Ads for the Summer
Check out the summer's top-performing beer ads, using data from MarketCast's industry-leading Brand Effect measurement platform.
Latest Trends in the Travel Industry Among Gen Z & Millennials
From all-inclusive resorts to food-themed destinations, grab your passport & check out some of this year's latest travel...
Five Tips for Writing a Killer Research RFP
Everyone has their own views of the perfect RFP, but we believe these 5 learnings are essential when...
5 Tips for Creating a Meaningful PRIDE Campaign
Before embarking on a branded PRIDE campaign, check out some of these helpful elements that brands should consider.
New Report: Making Sense of Youth and Identity in Digital Spaces
In our latest report, MarketCast youth and identity research experts share findings that help platforms and brands understand...
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