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Putting Fandom in Focus
/
Brand Fandom 2025

Brand Fandom 2025

Brand Fandom 2025 Top Performers

For the third year in a row, MarketCast’s Brand Fandom study highlights the brands that earn the most love, trust, and loyalty from consumers. This latest round of research evaluated 162 brands across 21 categories, with the Top 50 filtered by Fandom Score, age, and household income.

Brand Fandom is MarketCast’s unique brand equity model, built on three core tenets—Presence, Relevance, and Distinction. It powers our Brand Tracking Plus research solution, giving marketers a clear view into what drives true brand fandom.

Fandom Scores range from 1 to 1,000, with Top 50 brands scoring between 650 and 850. Click to explore detailed data for each brand.

filters
rank
fandom score
Filter by:
clear filter
age group
18-34 35-49 50-64 65+
household income
HHI < $100k HHI > $100k
1

Amazon

807
2

Google

792
3

YouTube

772
4

Apple

764
5

Walmart

753
6

Netflix

752
7

Coca-Cola

748
8

Visa

744
9

Levi's

740
10

Samsung

740
11

Home Depot

739
12

Bose

738
13

PayPal

737
14

Sony

733
15

Lowe's

731
16

JBL

724
17

Oreo

724
18

Microsoft

722
19

Prime Video

720
20

Spotify

719
21

Hulu

718
22

Nike

717
23

Mastercard

714
24

Chick-Fil-A

714
25

NFL

712
26

Reese's

712
27

Target

711
28

Hilton

710
29

Honda

709
30

Adidas

708
31

HP

705
32

Costco

704
33

Nestle

702
34

Playstation

702
35

Pinterest

701
36

Toyota

701
37

Max

699
38

Pepsi

698
39

Warner Bros

691
40

Nintendo

691
41

Logitech

690
42

Wendy's

689
43

Chase

689
44

Southwest Airlines

688
45

Domino's

688
46

Pizza Hut

688
47

Kroger

687
48

Marriott

686
49

Paramount

685
50

Publix

685

Paramount

:
49
rank

Paramount

:
49
rank
685 fandom score

Really Love

14%

Really Trust

17%

Overall Love

60%

Overall Trust

53%

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