MarketCast
Brand Tracking Plus
MarketCast is transforming traditional brand research with the launch of MarketCast Brand Tracking PlusTM. A first-of-its kind Brand Fandom research framework coupled with big data integration, MarketCast Brand Tracking Plus helps marketers learn how to
better grow and nurture their brand fans while actively monitoring the brand’s
impact on the business.
The Power of Fandom
Fans are a brand’s most valuable players. They are avid enthusiasts who identify with and advocate on behalf of your brand, products, and services.
Our Brand FandomFramework
Fandom is our brand-building framework and philosophy. Its roots come from our research with the world’s most popular movie and sports fandoms. And it’s built upon our three core Fandom tenets and powered by more than 40 additional research inputs and millions of behavioral datapoints. Combined, MarketCast Brand Tracking+ provides marketers a view into Brand Fandom like never before.
Presence
A brand’s market presence and its ability to break into the customer consciousness and fuel recognition.
Distinction
The ability for a brand’s identity to stand out as unique and trustworthy, breaking apart from competitors.
Relevance
How the brand fits into the lives of its core audience and whether it meets their needs at critical times.
"MarketCast is the OG of Fandom Research, having studied it for years with the world's biggest movie franchises, sports leagues, and now tech, finance, and auto brands."
Industry CMO
Your Brand Fandom Score
MarketCast Brand Tracking Plus delivers MarketCast Fandom Scores that marketers can compare over time with their competitors and across other brand categories, while also using them to predict future brand performance.
Competitive Benchmarking
Understand how your MarketCast Fandom scores compare to your closest category competitors and what actions you can take to improve performance.
Aspirational Thinking
Compare your brand’s MarketCast Fandom scores to aspirational brands and category leaders, from McDonald’s and Nike to Apple and Lego.
Predictive Analytics
Identify how future marketing strategies, campaigns, and elements might impact Fandom Scores before they ever take flight.
Brand Research,Plus Big Data
MarketCast’s Fandom framework scales and flexes to your research needs, allowing the integration of multiple first and third-party datasets, from Search and Social to your own CRM and Advertising data. All supported by MarketCast’s world-class data science team.
Features
- Built on a proven fandom framework with flexible modules to address timely research questions and business objectives.
- Designed to integrate multiple first and third-party datasets, including CRM, Search, Social, and Purchase data.
- Flexible reporting delivered via PowerPoint and Dashboard.
Benefits
- Actionable: Understand what brand success means and set clear goals using a fandom score that can be benchmarked across competitors and aspirational brands.
- Predictive: Guide smarter strategy by understanding how brand initiatives will impact KPIs that matter most.
- Innovative: Supercharge brand research with enhanced datasets that provide deeper clarity about consumer behaviors.
- Scalable: Designed to expand as your business needs evolve.
Ready to Learn More?
Drop us a line and a MarketCast representative will be in touch as soon as possible.