Brand Fandom 2025 Top Performers
For the third year in a row, MarketCast’s Brand Fandom study highlights the brands that earn the most love, trust, and loyalty from consumers. This latest round of research evaluated 162 brands across 21 categories, with the Top 50 filtered by Fandom Score, age, and household income.
Brand Fandom is MarketCast’s unique brand equity model, built on three core tenets—Presence, Relevance, and Distinction. It powers our Brand Tracking Plus research solution, giving marketers a clear view into what drives true brand fandom.
Fandom Scores range from 1 to 1,000, with Top 50 brands scoring between 650 and 850. Click to explore detailed data for each brand.
filters
rank
fandom score
Filter by:
1
Amazon
855
2
832
3
YouTube
818
4
Oreo
811
5
Levi's
802
6
Samsung
784
7
Walmart
779
8
Apple
777
9
Sony
774
10
Coca-Cola
774
11
PayPal
772
12
Lowe's
772
13
Prime Video
771
14
Nike
771
15
Microsoft
769
16
Bose
768
17
NFL
766
18
Playstation
763
19
Adidas
763
20
Nintendo
763
21
Netflix
762
22
Honda
762
23
Home Depot
760
24
Costco
759
25
Pizza Hut
758
26
JBL
757
27
Hulu
757
28
Marriott
755
29
Target
754
30
HP
751
31
Spotify
749
32
Reese's
748
33
Disney+
748
34
Domino's
747
35
746
36
Chick-Fil-A
743
37
Mastercard
741
38
Pepsi
740
39
738
40
Universal
737
41
Visa
737
42
Digiorno's
737
43
Paramount+
736
44
Peacock
735
45
Kroger
734
46
Nestle
733
47
Meta
731
48
Subway
731
49
Max
731
50
Toyota
731
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