Industry Veterans Amy Fenton and Paul Forgue Named Co-Presidents of MarketCast
MarketCast Taps Internal Leaders to Shape What’s Next for Brands Looking to Maximize the Impact of their Advertising...
Industry Veterans Amy Fenton and Paul Forgue Named Co-Presidents of MarketCast
MarketCast Taps Internal Leaders to Shape What’s Next for Brands Looking to Maximize the Impact of their Advertising...
Brand Fandom: Who’s Swayed Most By Celebs/Influencers?
MarketCast's Brand Fandom report looks at how much celebrities/influencers move the needle.
Brand Fandom: Who’s Swayed Most By Celebs/Influencers?
MarketCast's Brand Fandom report looks at how much celebrities/influencers move the needle.
Which Brands Are Most Popular With Consumers And Why
This article explores how Brand Fandom impacts purchase decisions, revenue, and long-term brand loyalty and the brands that...
Which Brands Are Most Popular With Consumers And Why
This article explores how Brand Fandom impacts purchase decisions, revenue, and long-term brand loyalty and the brands that...
MarketCast Brand Effect Research Reveals the Most Effective Insurance Mascots in Advertising
Familiar characters from Liberty Mutual, Allstate and Progressive were standouts for their consistent brand cues, humor and likability...
MarketCast Brand Effect Research Reveals the Most Effective Insurance Mascots in Advertising
Familiar characters from Liberty Mutual, Allstate and Progressive were standouts for their consistent brand cues, humor and likability...
How Insurance Brand Characters Actually Perform Among Viewers
Liberty Mutual’s LiMu Emu & Doug scored highest for Ad Breakthrough & Branding, while Allstate’s Mayhem won for...
How Insurance Brand Characters Actually Perform Among Viewers
Liberty Mutual’s LiMu Emu & Doug scored highest for Ad Breakthrough & Branding, while Allstate’s Mayhem won for...
Women’s Sports Fans are Big Supporters of Brands that Back their Favorite Teams
Fans of women’s sports leagues not only tended to be aware of brand sponsors but are most likely...
Women’s Sports Fans are Big Supporters of Brands that Back their Favorite Teams
Fans of women’s sports leagues not only tended to be aware of brand sponsors but are most likely...
The Super Bowl Has Changed. Hollywood’s Boring Ads Have Not
New data from MarketCast reveals how movie trailers in the Super Bowl have lost the attention of audiences...
The Super Bowl Has Changed. Hollywood’s Boring Ads Have Not
New data from MarketCast reveals how movie trailers in the Super Bowl have lost the attention of audiences...
Daily News Roundup: Brands Play Ball
MarketCast crunched some numbers on Super Bowl ads from the past 12 years, finding likability has tanked steadily...
Daily News Roundup: Brands Play Ball
MarketCast crunched some numbers on Super Bowl ads from the past 12 years, finding likability has tanked steadily...
Super Bowl Ads Are Getting Less Likeable
Market research and data analytics company MarketCast looked at the likeability of Super Bowl ads over the last...
Super Bowl Ads Are Getting Less Likeable
Market research and data analytics company MarketCast looked at the likeability of Super Bowl ads over the last...
Ad Resonance in Focus: Balancing Creativity With Consistency for Brand Impact
At Advertising Week New York, experts revealed research highlighting the critical role of ad resonance in driving sales...
Ad Resonance in Focus: Balancing Creativity With Consistency for Brand Impact
At Advertising Week New York, experts revealed research highlighting the critical role of ad resonance in driving sales...
MarketCast Launches Hybrid AI and Human-Powered Ad Research Solution
MarketCast launches Ad Effect Express, combining human research and AI to deliver fast, accurate predictions of TV, CTV,...
MarketCast Launches Hybrid AI and Human-Powered Ad Research Solution
MarketCast launches Ad Effect Express, combining human research and AI to deliver fast, accurate predictions of TV, CTV,...
Goodyear, Anheuser-Busch Top Annual Most-Recognized Sports Sponsorship List
Goodyear’s status as the official tire of NASCAR and Anheuser-Busch’s official sponsorship of the NFL are the most...
Goodyear, Anheuser-Busch Top Annual Most-Recognized Sports Sponsorship List
Goodyear’s status as the official tire of NASCAR and Anheuser-Busch’s official sponsorship of the NFL are the most...