As CRO, Paul Shortley brings a proven track record of building high-performing commercial organizations and driving sustainable, scalable growth across diverse markets. With more than 20 years of experience leading revenue, sales, and go-to-market strategy, Paul has consistently delivered outsized results through a blend of data-driven decision-making, customer-centric execution, and strong operational discipline.
Prior to joining MarketCast, Paul held senior leadership roles at MRI-Simmons and Nielsen, leading media planning and data activation firms, where he oversaw integrated commercial functions spanning sales, customer success, marketing, partnerships, and revenue operations. He’s also been Chief Revenue Officer at Sensor Tower and Relo Metrics. Known for fostering cultures of accountability and collaboration, Paul has led teams through major transformations and turnarounds, introducing new operating models, expanding into new segments, and strengthening customer retention and lifetime value.