LOS ANGELES—March 10, 2026—MarketCast, a leading technology and AI-powered advertising effectiveness company, today announced the appointment of Elina Combs as VP, Product Marketing and Lisette Vitter Williamson as SVP and Media Business Unit Leader. Working in tandem with the existing leadership team, they will further drive MarketCast’s go-to-market strategy, product innovation and value proposition across key markets.
“These strategic appointments enable us to accelerate alignment and deeper integration between our product strategy and commercial execution,” said Lana Busignani, CEO of MarketCast. “Elina and Lisette’s expertise will be instrumental as we scale our business, drive product integration, pursue new market opportunities, and further strengthen our leading position in the market.”
As VP, Product Marketing, Combs will lead MarketCast’s Product Marketing function, working closely with Product, Commercial and Executive leadership to evolve market positioning and value propositions. She will also lead efforts to translate product innovation into differentiated market value and more broadly align the company’s story to its long-term strategy. With over 15 years of experience shaping go-to-market strategy for B2B SaaS and data-driven technology businesses, she is an expert when it comes to evolving product-centric offerings towards platform-driven growth models.
As head of the Media Business Unit, Williamson will lead commercials for many of the largest media companies in the world and be responsible for driving revenue growth. This includes steering buy- and sell-side activities, and setting commercial strategy, where she will bring her deep market expertise to inform and shape future innovations. Williamson joins from Innovid, where she led global sell-side strategy for category leaders, including Disney and NBCUniversal, as Head of Publisher and Platform Sales. She also has a decade and a half of industry experience, including more than ten years in senior-level roles at Nielsen.
These appointments come off the back of a pair of other hires, Aimee Gerry and Eric Morse, who joined as VPs of Commercial, further demonstrating MarketCast’s commitment to giving advertisers the insight they need to better understand how their campaigns perform in the market.