According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
Do Famous Faces Impact Brand Fandom?
When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns work? MarketCast’s third annual Brand Fandom Report—which surveyed more than 10,000 U.S. adults across 160+ brands and 21 brand categories—zoomed in on the impact of celebrities and influencers on how people feel...
Building Brand Fandom the Telecom Way
Are telecom brands going above and beyond to build emotional connections with their customers that lead to long-term Brand Fandom?
Which Financial Brands are Banking on Fandom
How brands in the financial sector are focusing their marketing efforts to help improve customer loyalty and build fandom.
Who’s Winning the Streaming Brand Wars?
In a market filled with seemingly endless choices, check out which streaming services are building Fandom the right way.
Turning Gadget Obsession Into Brand Fandom
How does our obsession with gadgets show up as Brand Fandom, and which CE brands are innovating at the pace of consumer expectations?
How to Super Size Brand Fandom
How QSRs like McDonald's and Chick-fil-A are achieving high Brand Fandom in the competitive food service industry.
Turning Retail Shopping into Longterm Fandom
Examining how some brands have tackled the “new normal” of customer behavior and expectations while reshaping the retail shopping experience under current, often challenging economic conditions.
Can Insurance Companies Build Brand Fandom?
Would it surprise you that the insurance industry spends over $10 billion annually on advertising? Of course not. But does this eye watering amount lead consumers to love insurance companies?