In our latest Adweek Webinar, MarketCast's Ben Carlson and Dounia Turrill identify what makes a breakout hit on streaming and broadcast platforms and the types of data signals that predict which series will break out with fans.
Consumers Take to Social Media to Discuss Pharma Price Cuts
After major drug manufacturers' announce that they are cutting insulin prices, the social researchers at MarketCast took a closer look at the flurry of public responses on social media.
NBCU and MarketCast Focus on Quality
At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that identifies how premium content and advertising experiences contribute to ad recall and breakthrough with audiences.
Engage CTV Viewers with Killer Creative in 2023
In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities and near-term challenges for advertisers.
Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host
As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the controversies surrounding the event and how they might impact their choice to watch and travel to this year's tournament.
MarketCast 2023 Super Bowl LVII Report Offerings
Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national Super Bowl TV ads, from kickoff to the final play.
How Brands Can Engage & Nurture the Sports Fans of the Future
We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research at MarketCast, and Marie Woods, Senior Manager of Sports Sponsorship at T-Mobile, to discuss how brands can engage younger fans.
Gain a Holistic View of World Cup 2022 Sponsorship & Ad Performance
The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.
Four Things All Marketers Should Consider in a Tightening Economy
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key strategies that all marketers can deploy to optimize their budgets and increase marketing effectiveness.
The Modern Patient: Adapting to New Consumer Habits
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition brands should consider to capture and retain new customers.