The conditions for advertising effectiveness are identifiable before the brief is written. MarketCast analyzed Brand Effect data across three tentpoles to show you how.
Cannes 2026 Takeaways from Our CMO
From Sports to AI: Our CMO’s Top Takeaways from Cannes 2026 Cannes Lions delivered an incredible (albeit hot) week packed with thought-provoking talks. From the convergence of creativity and measurement to how brands can capitalize on the summer of sports — and, importantly, prove its ROI — there was no...
What June’s Top Breakthrough Advertising Reveals About Creative Effectiveness
Every month, MarketCast's Brand Effect measurement solution identifies which ads break through, drive brand linkage, and communicate their message effectively. June's Top Breakthrough Advertising lleaderboard spans both CTV and Linear, and the ads that rose to the top share three structural patterns worth carrying into your next brief. These creative...
Cannes Lions and 2026 Measurement Trends
Cannes Lions has always been where the industry performs optimism. What made 2026 different was how much of the conversation was about proof. Not creative ambition, not platform potential, not what AI might do someday, but solid proof. Proof that creative investment moves business outcomes. Proof that sponsorship spend is...
$3.5 Billion in World Cup Spend. But Who Can Prove It Worked?
Over $3.5 billion. That is the combined investment US advertisers and sponsors have directed toward World Cup 2026. It is a number that reflects genuine commercial conviction — a collective bet, made across boardrooms and budget cycles, that soccer's moment in North America has arrived. And when the tournament ends,...
World Cup Opportunity Report
Get a data-driven look at the American soccer fan, what top sponsors are doing to drive measurable returns, and which opening weekend ads broke through — so you know exactly where your World Cup investment stands.
Slam Dunk: NBA Final Breakthrough Ads
The NBA Finals draws one of the most attentive audiences in American television. Fans are locked in. The energy is high. And for advertisers, that environment is a massive opportunity with engaged fans. See the full list of this year’s top breakthrough ads during the NBA Final game. The Contrast...
May’s Top Ads Reveal Three Questions Brands Should be Asking Themselves
America's 250th anniversary is five weeks away. The brands with the top ads for May understood that and are already ahead. May’s Breakthrough Ads tell a clear story. Across both Linear and CTV, the ads that performed strongest shared three structural characteristics. Understanding what actually drove the scores changes how...
Sponsors That Score: The Brands Winning Big with Sports Fans
Data from MarketCast's latest Sponsor Breakthrough Report shows that Budweiser/Bud Light's NFL partnership is the most recognized sponsor in sports.
Why We Changed Our Tagline
By Kerel Cooper, Chief Marketing Officer, MarketCast For years, marketers have had access to more data than ever before. Reach. Impressions. Frequency. Clicks. Conversions. The dashboards keep getting bigger, but one question remains surprisingly difficult to answer: Did we actually move people? At the end of the day, marketing isn't...