At the 2023 ARF Attribution & Analytics Accelerator, MarketCast's Tom Weiss and The Home Depot's Allison LaFon co-presented a session about how optimized ad creative and great content combine to deliver high-performance advertising.
The MarketCast 2024 New Year’s Playlist
Check out these can't-miss movies, series and albums from our 2024 New Year's Playlist curated by MarketCast's entertainment research team.
Making Spirits Bright: Latest Holiday Drinking Trends of the Season
Check out the latest Holiday drinking trends of the season (and beyond) from MarketCast's Social Research experts.
MarketCast 2024 Super Bowl LVIII Report Offerings
MarketCast's Super Bowl LVIII advertising performance report provides a holistic view of ad resonance and tracks all national Super Bowl TV ads, from kickoff to the final play.
The World is Paying Close Attention To Women’s Sports, and Brand Sponsors Should Be Too
We took a deep dive into the top women's sports league viewership, sponsor awareness & affinity in North America.
Advertising Week NY Session Recap: Making Awesome Creative for CTV
Check out some highlights from our session at Advertising Week New York, Making Awesome Creative for CTV.
No Tricks, Just Treats: Top Performing Halloween Candy Ads & Latest Trends of the Season
We're unwrapping the top-performing Halloween candy ads so far this year and diving into new trends this Fall season.
How Rookie NFL Sponsors are Tackling Awareness Among Fans
We tapped the 2022-2023 MarketCast Sponsor Breakthrough study to analyze sponsor performance for brands in the NFL.
Sequels, Franchises and Remakes, What Made Our 2023 Summer Playlist
We checked in with the movie fanatics and entertainment enthusiasts at MarketCast to uncover what content they dove into this summer, in their own words:
Gen Z & Millennials Embrace a “Sober Curious” Lifestyle
From alcohol-free brews to adaptogenic zero-proof cocktails, check out the rapidly growing "sober-curious" trend among Gen Z & Millennials