Check out some insights from MarketCast's session at the 2024 Media Insights & Engagement Conference on the power of content on ad resonance.
Super Bowl LVIII: Spanish Language Ads that Scored
These Spanish-language ads were some of the high performers during Super Bowl LVIII
Super Bowl LVIII: Ads Scoring in the Upper Funnel
Check out a preview of the Super Bowl LVIII ads that made our top lineup with audiences using our Brand Ad Appeal metric.
The Rise of the Micro-Influencer
As celebrities and other major social media influencers become too mainstream, micro-influencers are emerging as a powerful and more authentic alternative for brands to engage with audiences.
MarketCast Super Bowl Report: Measuring Winners Off the Field
From heartwarming narratives to using celebrities & humor to drive awareness, check out some of the top ad performers from Super Bowl LVII.
ARF Attribution Analytics: Building Better Ad Creative
At the 2023 ARF Attribution & Analytics Accelerator, MarketCast's Tom Weiss and The Home Depot's Allison LaFon co-presented a session about how optimized ad creative and great content combine to deliver high-performance advertising.
The MarketCast 2024 New Year’s Playlist
Check out these can't-miss movies, series and albums from our 2024 New Year's Playlist curated by MarketCast's entertainment research team.
Making Spirits Bright: Latest Holiday Drinking Trends of the Season
Check out the latest Holiday drinking trends of the season (and beyond) from MarketCast's Social Research experts.
MarketCast 2024 Super Bowl LVIII Report Offerings
MarketCast's Super Bowl LVIII advertising performance report provides a holistic view of ad resonance and tracks all national Super Bowl TV ads, from kickoff to the final play.
The World is Paying Close Attention To Women’s Sports, and Brand Sponsors Should Be Too
We took a deep dive into the top women's sports league viewership, sponsor awareness & affinity in North America.