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Putting Fandom in Focus
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Featured Measure What Matters

Category: Featured Measure What Matters

The Icons of Insurance: Top Ads that Drive Engagement and Memorability

By Jourdan PignatelliIn Featured Insights, Featured Measure What MattersPosted July 9, 2024
top performing ads in the insurance space using MarketCast Brand Effect

Using MarketCast’s Brand Effect advertising recall and resonance measurement, we've analyzed some top-performing ads in the insurance sector to explore what drives a standout insurance ad.

Tags: Advertising performance, advertising recall, brand linkage, branding, insurance ads, resonance measurement
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Auto Ads Gen Z Actually Likes

By kristinIn Brands, Featured Insights, Featured Measure What MattersPosted June 6, 2024

Using MarketCast’s Brand Effect advertising recall and resonance measurement, we’ve identified and broken down a handful of recent ads and campaigns that are successfully engaging Gen

Tags: Advertising performance, advertising recall, Auto Ads, gen z and auto ads, resonance measurement
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Super Bowl LVIII: Ads Scoring in the Upper Funnel

By Jourdan PignatelliIn Featured Insights, Featured Measure What Matters, UncategorizedPosted February 13, 2024
Super Bowl LVIII Top Performing Ads

Check out a preview of the Super Bowl LVIII ads that made our top lineup with audiences using our Brand Ad Appeal metric.

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