Ads That Break Through: See What’s Winning on CTV and Linear
Not all ads are created equal, and some stand out far more than others. With MarketCast Brand Effect, we measure how ads break through in the real world, tracking metrics like resonance, brand recall, messaging, and consideration across platforms.
Each month, we’ll share the top-performing ads on both CTV and Linear, based on data from Brand Effect. You can filter by month and platform to compare performance.
top linear ads
2026
rank
% above the norm
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1
Dawn Platinum: New and Improved
+33%
2
Bucket Hat
+29%
3
Mike
+23%
3
Home Internet: Treadmill: $30 per Month ft. Zach Braff, Donald Faison
+23%
5
KFC $20 Build-A-Bucket: You Built It
+22%
5
Boarding Royale
+22%
7
Kohl's Mom: Spring Savings ft. Ellie Kemper
+20%
8
A Lot To Love Event: Accidents Impact Lives
+18%
8
Pick Six Meal for Two: Podcast ft. Hannah Berner
+18%
8
That's Why
+18%
0
+0%
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