Ads That Break Through: See What’s Winning on CTV and Linear
Not all ads are created equal, and some stand out far more than others. With MarketCast Brand Effect, we measure how ads break through in the real world, tracking metrics like resonance, brand recall, messaging, and consideration across platforms.
Each month, we’ll share the top-performing ads on both CTV and Linear, based on data from Brand Effect. You can filter by month and platform to compare performance.
top linear ads
2026
rank
% above the norm
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1
WayDay: Front Row Seat: 80% Off.
+32%
1
Truth Tellers: Dating App
+32%
3
Starting the Dishes Without Water
+30%
4
When the Clock Strikes Dinner
+29%
5
Her Only Uniform
+28%
5
Can't Hide Anything
+28%
7
The Answer
+26%
8
Wellness
+24%
9
Ben
+21%
10
When the Clock Strikes Dinner
+20%
10
Mother's Day: Kohl's Mom: Alone Time
+20%
12
Treadmill: $35 per Month
+19%
12
Declaration of Deals: Nothing Stops Ram
+19%
0
+0%
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