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Putting Fandom in Focus
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brand linkage

Tag: brand linkage

Summer Olympics: Which Ads Took the Podium

By Jourdan PignatelliIn Featured InsightsPosted August 19, 2024
2024 olympic ad performance

Discover which ads captured audience attention during the 2024 Paris Summer Olympics according to MarketCast Brand Effect.

Tags: ad recall, Advertising performance, brand linkage, resonance measurement
More

The Icons of Insurance: Top Ads that Drive Engagement and Memorability

By Jourdan PignatelliIn Featured Insights, Featured Measure What MattersPosted July 9, 2024
top performing ads in the insurance space using MarketCast Brand Effect

Using MarketCast’s Brand Effect advertising recall and resonance measurement, we've analyzed some top-performing ads in the insurance sector to explore what drives a standout insurance ad.

Tags: Advertising performance, advertising recall, brand linkage, branding, insurance ads, resonance measurement
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