MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one senior marketing executive put it, “Ad Effect Express is the best System 1 and System 2 ad testing platform we’ve seen on the market.”
Eye Tracking Mapping Attention
Not all views are created equal. Our new eye tracking feature pinpoints exactly where attention lands—and when it drifts—second by second. Heat maps visualize these shifts, and when paired with available Facial Coding, MarketCast Ad Effect Express helps brands refine storytelling and optimize key moments.
Decoding Audience Emotions
Instant AI Insights
Cross-Category Norms for Broader Benchmarks
Why limit ad comparisons to just your industry? Our expanded cross-category norms let brands benchmark their ads against leading campaigns across multiple industries—including those from aspirational brands outside your own category.
