Super Bowl LIX: Ad Messaging MVPs
When brands spend millions on a Super Bowl ad, making a splash is great—but ensuring audiences remember the...
Super Bowl LIX Social Winners
Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and...
Ad Breakthrough: Super Bowl Ads That Actually Resonated
Great Super Bowl ads don’t just reach—they resonate. It’s not about being the loudest or having the biggest...
NBCU and MarketCast Focus on Quality
At the NBCUOne23 event, NBCU’s Kelly Abcarian and MarketCast’s Amy Fenton introduced a new Content Quality Index that...
Engage CTV Viewers with Killer Creative in 2023
In this new report, MarketCast explored the state of CTV and its emerging creative ecosystem to understand opportunities...
Behind the Headlines: What Football Fans Really Think of Qatar as World Cup Host
As the 2022 World Cup kicks off, MarketCast set out to understand what football fans thought of the...
MarketCast 2023 Super Bowl LVII Report Offerings
Our suite of Super Bowl LVII report offerings measures every angle of ad effectiveness and tracks all national...
How Brands Can Engage & Nurture the Sports Fans of the Future
We sat down at this year's World Congress of Sport conference with Aaron Thomas, VP of Qualitative Research...
Gain a Holistic View of World Cup 2022 Sponsorship & Ad Performance
The MarketCast 2022 World Cup Report provides an in-depth analysis of your brand's advertising performance throughout the tournament.
Four Things All Marketers Should Consider in a Tightening Economy
Amid reduced spending and high demand to generate leads, the experts at MarketCast have put together some key...
The Modern Patient: Adapting to New Consumer Habits
In our latest report, MarketCast analyzed social data to identify key learnings that DTC, telehealth, and personal nutrition...
MarketCast & Adweek: Engage CTV Viewers with Killer Creative
In our latest Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media's Gerard Broussard,...
Surprising Trends in Latest Back-to-School Advertising
Using our in-market advertising measurement solution MarketCast Brand Effect, we did a vibe check on the top back-to-school...
The MarketCast Summer Playlist: Throwback Edition
With the summer coming to a close, here's a review of what MarketCasters have been watching, listening to,...
Advertising Strategy in Mobile Sports Betting
MarketCast analyzed the ad performance of top players within mobile sports betting to identify key takeaways when developing...
MarketCast Hackathon
The world of market research is evolving, and it’s vital that we continuously innovate to stay one step...
MarketCast: A Day in the Life
Over at MarketCast, we're pulling together short, but insightful interviews of our team, placing the spotlight on employees...
The Harry’s House Listening Party
It's Harry's World, We're All Just Living In It Harry Styles is a bona fide mega hit solo...
The Binary & Beyond: Youth and Gender Identity
New Youth Study: The Binary & Beyond In our latest study, the MarketCast Youth & Identity team takes...
Winning the Race for Creator Talent
New Study: Five Crucial Learnings About Creators It seems like everywhere we turn there is talk about how...
The Rise of the Music Docuseries
Filmmakers have long been telling stories about musicians and big musical milestones, but, it goes without saying that...
Sports Sponsorship Playbook
Introducing the 2022 MarketCast Sports Sponsorship Playbook As we turn the page to 2022 and near the end...
The MarketCast Winter Playlist
Here's a review of what MarketCasters are watching, listening to, and playing most as we settle in for...
MarketCast Sources of Joy 2021 Report
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...
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