Unlocking Brand Power in the Creator Era: A Bose Playbook
MarketCast CEO Amy Fenton moderates a panel with Bose marketing leaders and creator Chris Brickley on how brands...
MarketCast to Lead ARF Discussion on Turning Brand Passion into Powerful Advertising
At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic...
Authenticity, Emotion, and Distinctive Brand Assets: The Keys to Creative That Lasts
At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity,...
MarketCast Ad Effect Express Levels Up
MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one heavy hitting...
Trailer to Ticket: Can AI Predict Box Office?
Discover how MarketCast’s Audience AI enhances speed, efficiency, and accuracy—without compromising authenticity.
Marriott’s Winning NFL Playbook
Discover how Marriott has strengthened its bond with NFL fans and stood out in a crowded sponsorship space.
Super Bowl LIX: Ad Messaging MVPs
When brands spend millions on a Super Bowl ad, making a splash is great—but ensuring audiences remember the...
Super Bowl LIX Social Winners
Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and...
Ad Breakthrough: Super Bowl Ads That Actually Resonated
Great Super Bowl ads don’t just reach—they resonate. It’s not about being the loudest or having the biggest...
Super Bowl Central
Several Super Bowl ads embraced American culture and the spirit of home. Jeep and Harrison Ford celebrated unity...
Super Bowl LIX’s Most Likeable Ads: Heart Over Hype
MarketCast’s Super Bowl LIX Most Liked ad rankings proved one thing: heart, storytelling, and Americana ruled the night—no...
Valentine’s Day Ads That Broke Through (But Didn’t Break Hearts)
Check out the Valentine's Day campaigns from 2024 that audiences fell in love with using in-market measurement data...
The Super Bowl Ad Likeability Report
As we gear up for Super Bowl LIX, we took a look back at how the likeability for...
Best Ads of 2024
Welcome to MarketCast’s Best Ads of 2024, spotlighting the standout Streaming and Linear TV ads that achieved the...
Sponsors Continue to Score with U.S. Soccer Fans
Discover how record-breaking viewership for the NWSL in 2024 fueled sponsor awareness for brands like Nike, Amazon, CarMax,...
Super Bowl Ads Deserve Winning Measurement
Discover how MarketCast’s Super Bowl LIX Ad Impact Report delivers unparalleled insights into game-day ad performance.
AI Ads that Hit: Humor Wins, Homework Flops
We’re spotlighting top-performing ads from tech giants showcasing their AI-powered capabilities
Anything is Saucible, Everything is Measurable
Discover how Wendy's used AI-powered insights to spice up their creative strategy and win young chicken nugget fans.
Super Bowl Ads that Score: Humor, Heart, and Beyoncé
Check out some key takeaways from previous Super Bowl campaigns to help you craft your game-winning strategy.
Beyond the Bases: 2024 World Series Advertising Roundup
We're rounding the bases with the top-performing ads that aired during the 2024 World Series, using data from...
Blending AI and Human Insights in Ad Creative Development
Explore how AI is shaping the future of ad testing, featuring insights and takeaways from the 2024 ARF...
Score Big with MarketCast Super Bowl LIX Ad Resonance Report
Maximize your Super Bowl LIX ad impact with MarketCast’s ad performance report, offering insights into ad resonance across...
How Pre-Launch Ad Testing Drives In-Market Wins
Pre-launch ad testing is critical to ensure your ads perform well with audiences when they go live. It...
Hybrid AI and Human Ad Research
Discover how MarketCast combines AI and human insights with our ad testing solutions to deliver faster, cost-effective, and...
MarketCast Unveils Hybrid AI and Human-Powered Ad Testing
MarketCast is rewriting the ad testing playbook with the launch of MarketCast Ad Effect Express, an innovative solution...
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