Brand Still Wins the Wallet
According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
Women’s March Madness Sponsors See Bigger Gains
The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court...
“American Made” Ads Drive Automotive Impact
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to...
MarketCast Ad Effect Express Levels Up
MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one heavy hitting...
The Super Bowl Ad Likeability Report
As we gear up for Super Bowl LIX, we took a look back at how the likeability for...
Best Ads of 2024
Welcome to MarketCast’s Best Ads of 2024, spotlighting the standout Streaming and Linear TV ads that achieved the...
Sponsors Continue to Score with U.S. Soccer Fans
Discover how record-breaking viewership for the NWSL in 2024 fueled sponsor awareness for brands like Nike, Amazon, CarMax,...
Super Bowl Ads Deserve Winning Measurement
Discover how MarketCast’s Super Bowl LIX Ad Impact Report delivers unparalleled insights into game-day ad performance.
AI Ads that Hit: Humor Wins, Homework Flops
We’re spotlighting top-performing ads from tech giants showcasing their AI-powered capabilities
Anything is Saucible, Everything is Measurable
Discover how Wendy's used AI-powered insights to spice up their creative strategy and win young chicken nugget fans.
Super Bowl Ads that Score: Humor, Heart, and Beyoncé
Check out some key takeaways from previous Super Bowl campaigns to help you craft your game-winning strategy.
Beyond the Bases: 2024 World Series Advertising Roundup
We're rounding the bases with the top-performing ads that aired during the 2024 World Series, using data from...
Blending AI and Human Insights in Ad Creative Development
Explore how AI is shaping the future of ad testing, featuring insights and takeaways from the 2024 ARF...
Score Big with MarketCast Super Bowl LIX Ad Resonance Report
Maximize your Super Bowl LIX ad impact with MarketCast’s ad performance report, offering insights into ad resonance across...
How Pre-Launch Ad Testing Drives In-Market Wins
Pre-launch ad testing is critical to ensure your ads perform well with audiences when they go live. It...
Hybrid AI and Human Ad Research
Discover how MarketCast combines AI and human insights with our ad testing solutions to deliver faster, cost-effective, and...
MarketCast Unveils Hybrid AI and Human-Powered Ad Testing
MarketCast is rewriting the ad testing playbook with the launch of MarketCast Ad Effect Express, an innovative solution...
Sponsors that Won Big with Olympic Fans
Discover how brand sponsors like Coca-Cola, Nike, and Visa stood out against the competition during the Paris Summer...
Building Brand Fandom the Telecom Way
Are telecom brands going above and beyond to build emotional connections with their customers that lead to long-term...
How To Build Brand Fandom
Imagine explaining to a Star Wars fan how brands can have dedicated fans too. They might wonder what...
Summer Olympics: Which Ads Took the Podium
Discover which ads captured audience attention during the 2024 Paris Summer Olympics according to MarketCast Brand Effect.
Our Approach to AI in Research
The MarketCast Audience AI solution will help amplify the voice of consumers in marketing research, not replace it.
Which Financial Brands are Banking on Fandom
How brands in the financial sector are focusing their marketing efforts to help improve customer loyalty and build...
Summer Olympic Ads: Opening Week Highlights
Check out the ads from the opening week of the 2024 Summer Olympic Games that broke through with...
Your Research Company’s AI is Only as Good as its Data
Discover how connecting your AI to the right data and model can help you unlock its full marketing...
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