Blending AI and Human Insights in Ad Creative Development
Explore how AI is shaping the future of ad testing, featuring insights and takeaways from the 2024 ARF...
How Pre-Launch Ad Testing Drives In-Market Wins
Pre-launch ad testing is critical to ensure your ads perform well with audiences when they go live. It...
Hybrid AI and Human Ad Research
Discover how MarketCast combines AI and human insights with our ad testing solutions to deliver faster, cost-effective, and...
Auto Ads Gen Z Actually Likes
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we’ve identified and broken down a handful of recent...
Turning Retail Shopping into Longterm Fandom
Examining how some brands have tackled the “new normal” of customer behavior and expectations while reshaping the retail...
Can Insurance Companies Build Brand Fandom?
Would it surprise you that the insurance industry spends over $10 billion annually on advertising? Of course not....
Automotive Report Pt. 3: Marketing Strategies the Gen Z Way
Despite Gen Z’s late entry into driving and vehicle ownership, the core building blocks of fandom aren’t too...
Delivering Awesome Multi-Brand Advertising
As ads featuring multiple-brands grow in popularity, marketers need to understand how to develop creative that breaks through...
MarketCast and SBJ Reveal NFL’s Top Performing Sponsors
In MarketCast’s latest Sponsor Breakthrough study of NFL fans, iconic brands (and long-term sponsors), such as Gatorade, Pepsi,...
Automotive Fandom Report Pt. 2: What Kind of Car Buyer is Gen Z?
Here’s what marketers and brands need to know about the kind of driver Gen Z is and how...
Automotive Fandom Report Pt. 1: Does Gen Z Want to Drive?
Automotive report analyzing Gen Z's thoughts on driving and owning a car and they’re in no rush to...
Study: Analyzing Work, Family, and Caregiving Roles in TV and Streaming
MarketCast teamed with New America to explore how people feel about the portrayals of family caregiving in entertainment.
Ads with the Biggest Breakthrough in 2023
As we near the end of 2024's first quarter, MarketCast's advertising research experts took a look-back at the...
New Report: What Brands Can Learn from Hollywood
This report breaks down some key factors that make a successful movie launch and how brands can apply...
The Power of Content on Ad Performance
Check out some insights from MarketCast's session at the 2024 Media Insights & Engagement Conference on the power...
Super Bowl LVIII: Spanish Language Ads that Scored
These Spanish-language ads were some of the high performers during Super Bowl LVIII
Super Bowl LVIII: Ads Scoring in the Upper Funnel
Check out a preview of the Super Bowl LVIII ads that made our top lineup with audiences using...
Super Bowl LVIII: Social Winners and Losers
From big fandom moments to missed marks, check out the Super Bowl LVIII ads that generated the most...
The Rise of the Micro-Influencer
As celebrities and other major social media influencers become too mainstream, micro-influencers are emerging as a powerful and...
MarketCast Super Bowl Report: Measuring Winners Off the Field
From heartwarming narratives to using celebrities & humor to drive awareness, check out some of the top ad...
ARF Attribution Analytics: Building Better Ad Creative
At the 2023 ARF Attribution & Analytics Accelerator, MarketCast's Tom Weiss and The Home Depot's Allison LaFon co-presented...
The MarketCast 2024 New Year’s Playlist
Check out these can't-miss movies, series and albums from our 2024 New Year's Playlist curated by MarketCast's entertainment...
Making Spirits Bright: Latest Holiday Drinking Trends of the Season
Check out the latest Holiday drinking trends of the season (and beyond) from MarketCast's Social Research experts.
MarketCast 2024 Super Bowl LVIII Report Offerings
MarketCast's Super Bowl LVIII advertising performance report provides a holistic view of ad resonance and tracks all national...
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