MarketCast is focusing on the role of sports fandom in the lives of kids today.
“Buy Now, Pay Later” Goes Mainstream
MarketCast study to understand how kids are navigating these challenging times and the role different types of technology and media have on their journey.
Kids, Media & Mental Health Study
MarketCast study to understand how kids are navigating these challenging times and the role different types of technology and media have on their journey.
Athlete Activism Study
MarketCast partnered with TIDES to understand the thoughts, feelings and beliefs of sports fans as it relates to racial equality and social justice.
Why Data Science Needs Research Right Now
5 Reasons Why Data Science Needs Research Post COVID
MarketCast Sources of Joy 2020 Report
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their spirits during this challenging time.
MarketCast Kids Report
Our MarketCast Kids research study examines how social distancing and stay-at-home living is shaping the way kids (ages 6-13) play and interact with their friends, technology and media. Developed in partnership with Kidscreen, the MarketCast study also looks ahead to 2022, examining the potential long-term effects of recent behavioral changes...
When Data Science and Traditional Market Research Collide
MarketCast combines traditional research that aims to identify consumer opinions and intent with data science that looks to analyze actual consumer behaviors.
Applying Game Theory for Marketing Attribution
Deductive, now part of MarketCast, uses the Shapley value to aggregate analytics that takes into consideration the combination of views across networks resulting in conversions.
MarketCast State of Fandom Report Wave 4
Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how fans are thinking, feeling and behaving as the sports and entertainment worlds begin to move from pause to play.