Storytellers are the big winners of Super Bowl LX 2026 — whether it was a nostalgic look back at family relationships or a humorous hijack of a beloved mascot. The MarketCast Super Bowl report reveals insights from a Brand Effect survey of 19,000 consumers and provides a clear verdict: ads...
Ads That Break Through: January’s Winning Ads
From Blue Buffalo to Apple, timing and relevance remain essential. Now’s the perfect time to look back and take stock of which ads kicked off the year with the biggest impact. We’ve compiled a list of January’s top performers using our ad effectiveness data, and crafted a series of insights...
Super Bowl LX: Most Memorable Ads
On Super Bowl Sunday, everyone shows up loud, but only a few brands leave a lasting impression. In a night packed with celebrities, stunts, and spectacle, attention is easy to buy, but memory is not. The real winners aren’t just the most talked about ads they’re the ones audiences actually...
Lessons From the Super Bowl Ads That Got it Right
With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment of the year. But before we look ahead to the Big Game, let’s take a look back at some of the advertising moments that shaped the Big Game in the past. We’re...
Ads That Break Through: November’s Winning Ads
November’s Top Breaking Ads lineup proves brands are leaning into heart, humor, and seasonal storytelling to connect with audiences.
New Report: Myth Busting Women Gamers
This report debunks common myths about women gamers and reveals how they are driving the future of gaming culture and commerce.
The Ads That Scored Big on Thanksgiving Day
Check out the top-performing ads from the Thanksgiving Day NFL lineup.
MarketCast Super Bowl LX Report: Score Big With Every Ad
Discover which Super Bowl LX ads resonated most with audiences in MarketCast’s Advertising Performance Report.
Ads That Break Through: October’s Winning Ads
October brought big laughs, bold storytelling, and plenty of seasonal relevance, from KFC's Honey BBQ comeback to Liberty Mutual's unlikely hero.
How AI + Human Insight Are Powering a New Era of Advertising Intelligence
In a new MarTech Series interview, MarketCast’s Julian Highley reveals how blending human insight with data science is giving marketers the speed, clarity, and confidence to build lasting fandom.