MarketCast CEO Amy Fenton moderates a panel with Bose marketing leaders and creator Chris Brickley on how brands can build lasting fandom in the fragmented, creator-driven media landscape.
MarketCast to Lead ARF Discussion on Turning Brand Passion into Powerful Advertising
At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic creator collaborations transform fandom into measurable brand performance.
Authenticity, Emotion, and Distinctive Brand Assets: The Keys to Creative That Lasts
At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity, emotion, and distinctive brand assets drive campaigns that endure.
Creative That Lasts: Why Every Impression Matters
MarketCast's session at Advertising Week NY will discover how brands can make great creative that breaks through and delivers lasting ROI.
Sponsors That Score: The Brands Winning Big with Sports Fans
Data from MarketCast's latest Sponsor Breakthrough Report shows that Budweiser/Bud Light's NFL partnership is the most recognized sponsor in sports.
America’s Most Devoted Fast Food Fans, Revealed
MarketCast’s latest Brand Fandom study examines how fast food/QSR passion translates into powerful brand fandom across generations and incomes.
Hotels and Home Shares: Travel Ad Showdown
From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts (and bookings) of vacationers. As travelers weigh loyalty perks versus privacy and space, ads from Hilton, Marriott, Airbnb, and VRBO are revealing who’s sticking to their strengths and who’s throwing shade.Using our...
Brand Fandom 2025 Top Performers
For the third year in a row, MarketCast’s Brand Fandom study highlights the brands that earn the most love, trust, and loyalty from consumers. This latest round of research evaluated 162 brands across 21 categories, with the Top 50 filtered by Fandom Score, age, and household income. Brand Fandom is MarketCast’s unique...
Analyzing the Brands Americans Love the Most
What does it take to become a beloved brand in 2025? According to MarketCast’s latest Brand Fandom study, it goes far beyond awareness or one-time purchases; it’s about emotional connection, trust, and showing up repeatedly and consistently in people’s lives. For the third year in a row, MarketCast surveyed more...
Monthly Ads That Break Through
MarketCast Breaking Ads are a monthly look at the standout ads that broke through and resonated with audiences on CTV and Linear.