Introducing Brand Effect
MarketCast Brand Effect makes it faster and easier to measure ad breakthrough and audience purchase intent across campaigns and media channels in real time. This cutting-edge intelligence solution combines a self-serve analytics platform with expert consulting.
Measure What Drives Impact
Brand Effect makes it easier than ever to understand whether campaigns are breaking through, using proven metrics that predict revenue drivers and guide real-time optimization to maximize ROI.
Trusted Metrics
Brand Effect Intelligence Hub looks across the marketing funnel to understand which ads are breaking through for real-time optimization. Understand which ads people remember, which ones they like, and how ads impact brand and purchase consideration.
Ad Breakthrough
See which ads cut through and connect.
Ad Memorability
Accurately remember the ad.
Branding
Ensure audiences correctly link ads to your brand.
Intent
Identify ads that move audiences closer to purchase.
One Unified Score to Compare Every Channel
Brand Effect unifies ad measurement across Linear, Online Video, and Social, delivering a single, comparable score for all your campaigns and creative, while also allowing you to measure individual media channels.
The Brand Effect
Difference
AI-Powered Insights
AI-powered insights provide clear, concise takeaways of how your ads and campaigns are performing.
Optimize Impact
Measure how repeated exposure impacts ad resonance and pinpoint when your new creative is peaking and falling with audiences.
Benchmark Better
Track your ads and campaigns against competitors and aspirational brands at specific periods in time for smarter insights and stronger strategy.
Pinpoint Effectiveness
Track overall campaign performance and drill down into individual ads and media placements.
Brand Effect
Expert Consulting
Our Brand Effect Expert Consulting solution gives you direct access to experts who deliver deep strategic analysis and high-impact recommendations that drive results.
Customized Analysis
that reveals campaign performance from every angle.
Strategic Guidance
to inform and elevate high-level decisions.
Expanded Metrics
including Brand Misattribution, Messaging Effectiveness, and Likeability.
Real Scale for
Real Decisions
Powered by our industry-leading Brand Effect research model and database, Brand Effect Pro gives you the scale and certainty to inform strategy and creative decisions.
Super Charge Measurement
The gold standard for in-market ad measurement just got better—delivering deeper insights, faster results, and smarter optimizations.
BRAND EFFECT INTELLIGENCE HUB
Web-based advertising analytics solution that helps marketers optimize campaigns and make smarter, faster, data-driven decisions.
- Self-Serve Platform View
- Daily Updates
- Unified Score
- AI-Powered Insights
- Competitive Analytics
Brand Effect Expert Consulting
In-depth advertising breakthrough and resonance reporting with customized views supported by research consultation.
- Custom Reporting
- Additional Messaging and Likeability Metrics
- Sponsorship / IPP Measurement
- Competitive Analytics
- Spanish Language Reporting