Ads That Break Through: See What’s Winning on CTV and Linear
Not all ads are created equal, and some stand out far more than others. With MarketCast Brand Effect, we measure how ads break through in the real world, tracking metrics like resonance, brand recall, messaging, and consideration across platforms.
Each month, we’ll share the top-performing ads on both CTV and Linear, based on data from Brand Effect. You can filter by month and platform to compare performance.
top linear ads
2026
rank
% above the norm
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1
Cash Back Maxxing Featuring John Cena
+44%
1
Truth Tellers: Biberty Bungle
+44%
3
Famous Toasted Marshmallow Featuring Patrick Renna
+38%
4
$10 Bucket List
+36%
5
Value Menu: You Make the Rules: Still Feeling It
+35%
5
PowerMop: Where We're Standing
+35%
7
It's Old Navy Featuring Paris Hilton, Kathy Hilton, Ciara Miller, Rob Rausch
+34%
8
The Girls' Dog: Fairy Princess Tea Party
+33%
9
All About Flavor
+31%
10
Biktarvy: Believe It and Be It
+30%
10
Kohl's Mom: Summer Styles: Extra 15% Off Featuring Ellie Kemper
+30%
10
Duos and Trios: Keeping It Cool
+30%
0
+0%
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