From luxury suites to full-house rentals, top travel brands are battling it out on-screen to win the hearts (and bookings) of vacationers. As travelers weigh loyalty perks versus privacy and space, ads from Hilton, Marriott, Airbnb, and VRBO are revealing who’s sticking to their strengths and who’s throwing shade.Using our...
Turning an AI Ad into an Olympic Contender
Microsoft and Google used the world stage of the Paris 2024 Summer Olympics to spotlight their respective AI products, Copilot and Gemini, through emotionally driven TV spots. Using MarketCast’s Ad Effect Express pre-testing platform, we unpacked the creative elements that made these ads shine. Shared Playbook: Emotion, Inspiration, and Audience...
Connecting Brand Fandom to Business Growth
Strong brands don’t just win hearts, they drive financial results. MarketCast’s third annual Brand Fandom study (which analyzed three years of data across 160+ brands and 21 categories) shows a strong, consistent connection between brand fandom and its bottom-line performance. When fans show up for a brand, the business impact...
“American Made” Ads Drive Automotive Impact
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to nervous consumers.
MarketCast Breaking Ads: March 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data from our Brand Effect measurement solution.
Cruise Ads Making Waves
MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so far.
March Madness 2025: Women’s Tournament Ads That Scored
These are the top ads that broke through during the 2025 NCAA Women's March Madness tournament, according to data from MarketCast's Brand Effect in-market ad measurement solution.
March Madness 2025: Ads That Scored
These are the top ads that broke through during the 2025 NCAA Men's March Madness tournament, according to data from MarketCast's Brand Effect in-market ad measurement solution.
How Progressive’s Characters Keep Audiences Hooked
Seventeen years ago, Flo redefined insurance marketing, evolving into a cultural icon with her signature white apron, humor, and infectious energy. Since then, Progressive has expanded its cast — but which ones truly resonate? Last month, we analyzed insurance brand mascots from ads that aired between January 2024 and February...
MarketCast’s Insurance Mascot Showdown
Using MarketCast Brand Effect, we analyzed the ad performance of insurance ads to find out which mascots truly resonated with audiences.