With Super Bowl LX on the horizon, brands are once again gearing up for the biggest advertising moment of the year. But before we look ahead to the Big Game, let’s take a look back at some of the advertising moments that shaped the Big Game in the past. We’re...
Ads That Break Through: November’s Winning Ads
November’s Top Breaking Ads lineup proves brands are leaning into heart, humor, and seasonal storytelling to connect with audiences.
The Ads That Scored Big on Thanksgiving Day
Check out the top-performing ads from the Thanksgiving Day NFL lineup.
Ads That Break Through: October’s Winning Ads
October brought big laughs, bold storytelling, and plenty of seasonal relevance, from KFC's Honey BBQ comeback to Liberty Mutual's unlikely hero.
Talk Human to Me: 5 Tips on Making AI Less Scary for Humans
In just a few short years, AI has evolved from niche tech or familiar assistants like Siri and Alexa into a powerful everyday companion, helping us analyze data, streamline work, and even plan our grocery lists. But despite how common it’s become, many people still feel uneasy about it. Some...
MarketCast’s Julian Highley Reveals the Future of Ad Measurement at TMRE 2025
At The Market Research Event (TMRE) in Las Vegas, MarketCast’s Julian Highley, EVP, Global Data Science & Product, will take the stage to explore one of marketing’s biggest questions: what truly drives advertising success? His upcoming session, “Creative in Action: Measuring What Drives Results,” will reveal how the next generation...
Ads That Break Through: September’s Winning Ads
Cozy fall TV season is here, and brands are stepping up their game. MarketCast’s Top Breaking Ads for September highlight the creative strategies that captured attention and drove strong recall across both CTV and Linear TV platforms. Check out the full lineup of September's Ads that Break Through here. From...
MarketCast to Lead ARF Discussion on Turning Brand Passion into Powerful Advertising
At the ARF Creative Effectiveness event, MarketCast and brand leaders from YouTube, BBDO, and H-E-B reveal how authentic creator collaborations transform fandom into measurable brand performance.
Authenticity, Emotion, and Distinctive Brand Assets: The Keys to Creative That Lasts
At Advertising Week NY, leaders from HP, Wendy’s, and Six+One joined MarketCast’s Tina DeSarno to explore how authenticity, emotion, and distinctive brand assets drive campaigns that endure.
Creative That Lasts: Why Every Impression Matters
MarketCast's session at Advertising Week NY will discover how brands can make great creative that breaks through and delivers lasting ROI.