We’re spotlighting top-performing ads from tech giants showcasing their AI-powered capabilities
Anything is Saucible, Everything is Measurable
Discover how Wendy's used AI-powered insights to spice up their creative strategy and win young chicken nugget fans.
Super Bowl Ads that Score: Humor, Heart, and Beyoncé
Check out some key takeaways from previous Super Bowl campaigns to help you craft your game-winning strategy.
Beyond the Bases: 2024 World Series Advertising Roundup
We're rounding the bases with the top-performing ads that aired during the 2024 World Series, using data from MarketCast Brand Effect.
Blending AI and Human Insights in Ad Creative Development
Explore how AI is shaping the future of ad testing, featuring insights and takeaways from the 2024 ARF Creative Effectiveness Conference.
Score Big with MarketCast Super Bowl LIX Ad Resonance Report
Maximize your Super Bowl LIX ad impact with MarketCast’s ad performance report, offering insights into ad resonance across linear TV, CTV, and social media.
How Pre-Launch Ad Testing Drives In-Market Wins
Pre-launch ad testing is critical to ensure your ads perform well with audiences when they go live. It helps fine-tune creative, predicts audience responses, and avoids viral controversies that could sink your brand. While most marketers test ads in some form, many fail to connect the dots between their pre-launch...
MarketCast Unveils Hybrid AI and Human-Powered Ad Testing
MarketCast is rewriting the ad testing playbook with the launch of MarketCast Ad Effect Express, an innovative solution that fuses human insight with cutting-edge AI, giving brands the power to predict ad performance faster and more accurately than before. For too long, advertisers have had to choose between deep but...
Sponsors that Won Big with Olympic Fans
Discover how brand sponsors like Coca-Cola, Nike, and Visa stood out against the competition during the Paris Summer Olympics.
Summer Olympics: Which Ads Took the Podium
Discover which ads captured audience attention during the 2024 Paris Summer Olympics according to MarketCast Brand Effect.