Jeremy transforms the story behind research problems into dynamic, actionable strategy and supports clients through the execution of that strategy. As President of MarketCast’s Campaign Analytics advertising research team, Jeremy provides direction on all aspects of MarketCast’s entertainment-oriented business, and leads a team of analysts who serve the company’s core entertainment clients. He’s been a primary contact for marketers, executives, and key stakeholders on hundreds of theatrical and streaming releases, including several of the most successful films of all time. He has particular expertise in developing marketing strategy for franchises in the comic book, family animated, and action/adventure genres.
Since joining MarketCast in 1999, Jeremy has held a variety of titles and worked in many capacities. He has always focused on refining the company’s voice and analytical approach, and ensuring that he and his team meet their clients’ needs.