MarketCast Brings Brand Effect Into CTV, Measuring Ad Resonance
![MarketCast Brand Effect now measures how much impact, or “resonance,” a commercial ad has on the viewers who see it.](https://marketcast.com/wp-content/uploads/2023/03/MC_Latest_article_570x450.jpg)
Pre-launch ad testing and in-market measurement.
Next generation brand fandom tracking and research.
Movie and series content testing and research.
Data-driven advertising outcomes measurement.
World-class quantitative and qualitative research.
The latest press release and news stories covering MarketCast people, products, and partners.