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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

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      Movie and series content testing and research

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      Effectiveness of sponsorship investments

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      World-class quantitative and qualitative research

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      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

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Putting Fandom in Focus
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Report: Millionaire Rankings by State – Through Year-End 2019

Report: Millionaire Rankings by State – Through Year-End 2019

  • April 20, 2020

The Wealth and Affluent Monitor (W&AM) U.S. Study is able to provide estimates of the number of affluent and HNW households in the country. Sizing estimates are available at the State level as well as by Core-Based Statistical Areas (CBSAs) – this report focuses on state-level data.

The W&AM sizing estimates are developed using a combination of sources including the Survey of Consumer Finance (SCF), as well as Nielsen-Claritas. The SCF provides the framework and allows us to determine the general distribution of households by their level of investable assets. Estimates are further refined using the age and income distributions provided by Claritas. Together, these inputs enable us to estimate the number of households by investable assets at a national level. Formulas are then created by applying national estimates to closely linked variables developed by the Census, which allows us to obtain estimates at smaller units of geography.

Please note that the numbers provided in this report are approximations, not exact actual number of households. They are intended to be used for comparative purposes.

Rankings are based on the percentage of millionaire households out of total estimated households in the state, and go from 1 to 51 (District of Columbia is included).

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