Brand Still Wins the Wallet
According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
Women’s March Madness Sponsors See Bigger Gains
The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court...
“American Made” Ads Drive Automotive Impact
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to...
Summer Olympic Ads: Opening Week Highlights
Check out the ads from the opening week of the 2024 Summer Olympic Games that broke through with...
Your Research Company’s AI is Only as Good as its Data
Discover how connecting your AI to the right data and model can help you unlock its full marketing...
Who’s Winning the Streaming Brand Wars?
In a market filled with seemingly endless choices, check out which streaming services are building Fandom the right...
The Rise of Ad Resonance Metrics
As our industry gathers in Cannes to discuss better ways to measure ads (and indulge in copious amounts...
Going for Advertising Gold: MarketCast 2024 Summer Games Reporting
MarketCast's in-depth coverage of the 2024 Summer Olympic Games, capturing top advertising moments and insights from the opening...
Turning Gadget Obsession Into Brand Fandom
How does our obsession with gadgets show up as Brand Fandom, and which CE brands are innovating at...
The Icons of Insurance: Top Ads that Drive Engagement and Memorability
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we've analyzed some top-performing ads in the insurance sector...
Too Hot to Miss: MarketCast 2024 Summer Playlist
Stay entertained all summer long with MarketCast's Summer Playlist, our curated list of must-see movies, TV series, music,...
How to Super Size Brand Fandom
How QSRs like McDonald's and Chick-fil-A are achieving high Brand Fandom in the competitive food service industry.
How Women’s Sports are Reshaping the Streaming Landscape
New data from MarketCast reveals more women are streaming their favorite sports and explores the implications for the...
How to Create An Epic Summer Movie Trailer
Here are five best practices for creating truly great summer movie trailers according to Jeremy Radisich, MarketCast’s head...
Auto Ads Gen Z Actually Likes
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we’ve identified and broken down a handful of recent...
Turning Retail Shopping into Longterm Fandom
Examining how some brands have tackled the “new normal” of customer behavior and expectations while reshaping the retail...
Can Insurance Companies Build Brand Fandom?
Would it surprise you that the insurance industry spends over $10 billion annually on advertising? Of course not....
Automotive Report Pt. 3: Marketing Strategies the Gen Z Way
Despite Gen Z’s late entry into driving and vehicle ownership, the core building blocks of fandom aren’t too...
Delivering Awesome Multi-Brand Advertising
As ads featuring multiple-brands grow in popularity, marketers need to understand how to develop creative that breaks through...
MarketCast and SBJ Reveal NFL’s Top Performing Sponsors
In MarketCast’s latest Sponsor Breakthrough study of NFL fans, iconic brands (and long-term sponsors), such as Gatorade, Pepsi,...
Automotive Fandom Report Pt. 2: What Kind of Car Buyer is Gen Z?
Here’s what marketers and brands need to know about the kind of driver Gen Z is and how...
Automotive Fandom Report Pt. 1: Does Gen Z Want to Drive?
Automotive report analyzing Gen Z's thoughts on driving and owning a car and they’re in no rush to...
Study: Analyzing Work, Family, and Caregiving Roles in TV and Streaming
MarketCast teamed with New America to explore how people feel about the portrayals of family caregiving in entertainment.
Ads with the Biggest Breakthrough in 2023
As we near the end of 2024's first quarter, MarketCast's advertising research experts took a look-back at the...
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