While the 2024 World Series had no shortage of big hits and viral moments (like these fans getting a little too swept up in the action), the MarketCast Team was hard at work analyzing the ads that aired throughout the series to see which made the biggest impact with audiences. Using data from MarketCast Brand Effect, let’s dive into the standout ads that stole the show:
Capital One
Capital One led the pack with its ad, “There’s No Crying in Baseball,” starring brand ambassador Jennifer Garner. The ad cleverly spoofed the iconic scene from A League of Their Own, connecting perfectly with the World Series atmosphere and leaving a memorable impression on viewers.
The Farmer’s Dog
Now a household name in pet food, The Farmer’s Dog captivated audiences with “It’s Time,” an ad highlighting the benefits of fresh, healthy dog food. Its standout success stemmed from clear, consistent brand cues and an engaging voiceover that reinforced the brand’s commitment to pet health.
Chewy
Chewy’s ad, “Shop Your Favorite Brands,” resonated with viewers by showcasing the wide range of products available on its site. With its iconic blue branding and emphasis on fast home shipping, the ad was highly memorable and raised its overall Breakthrough score.
Liberty Mutual
Liberty Mutual brought back its fan-favorite characters, Limu Emu and Doug, in “Dream,” a playful ad that had World Series’ fans laughing. With bright yellow and navy branding in a literal parade throughout the scenes, the ad reinforced Liberty Mutual’s brand identity and left viewers smiling.
Taco Bell
No stranger to winning with hungry MLB fans, Taco Bell returned with “The Only Thing Not Luxe About It,” a mouthwatering promo for their new cravings box (for just $7). This ad led the pack in brand recall, leveraging a strong voiceover, compelling visuals, and seamless brand integration throughout.
Additional World Series standouts included GEICO’s’ iconic “Horror Movie,” Sanofi’s’ empowering “Stay Ahead,” and Progressive’s’ “Friday Night James,” a fun nod to Friday Night Lights.
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Also, stay tuned for more sports advertising insights as we gear up for Super Bowl LIX with our Advertising Impact Report, a comprehensive report that delivers the Super Bowl metrics that matter most to advertisers.