At MarketCast, we believe in the power of fandom. We think it’s as important for consumer brands as it is for sports teams and superheroes.
Representation in Media
Exploring how Black audiences are thinking and feeling about the state of representation in movies and TV, and how that compares to other audiences.
Sports Fandom and Kid Athletes
MarketCast is focusing on the role of sports fandom in the lives of kids today.
“Buy Now, Pay Later” Goes Mainstream
MarketCast study to understand how kids are navigating these challenging times and the role different types of technology and media have on their journey.
Kids, Media & Mental Health Study
MarketCast study to understand how kids are navigating these challenging times and the role different types of technology and media have on their journey.
Athlete Activism Study
MarketCast partnered with TIDES to understand the thoughts, feelings and beliefs of sports fans as it relates to racial equality and social justice.
Why Data Science Needs Research Right Now
5 Reasons Why Data Science Needs Research Post COVID
MarketCast Sources of Joy 2020 Report
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their spirits during this challenging time.
MarketCast Kids Report
Our MarketCast Kids research study examines how social distancing and stay-at-home living is shaping the way kids (ages 6-13) play and interact with their friends, technology and media. Developed in partnership with Kidscreen, the MarketCast study also looks ahead to 2022, examining the potential long-term effects of recent behavioral changes...
When Data Science and Traditional Market Research Collide
MarketCast combines traditional research that aims to identify consumer opinions and intent with data science that looks to analyze actual consumer behaviors.